Technical Marketing Handbook

It’s time for the last episode of 2021! I’m taking a little holiday break and will return in 2022 with new episodes. (Remember that if you want to suggest a guest for me (please do!), you can send me an email with your suggestion: simo (at) teamsimmer.com. I’m looking for a (more) diverse cast of guests; people who can talk with absolute expertise and authority about some aspect of technical digital marketing.) In this episode, we’re treading in self-help territory again. Building and maintain

It’s just Simo Ahava alone, again. But this time it’s somehow fitting, as the topic of this podcast is motivation. Over the last four years or so, I’ve been really struggling with motivation, trying to stay excited about working in data and analytics. I’ve been writing an analytics blog for eight years now, I’m still very active in a million different practitioner communities, and we founded Simmer with my wife so that we could scale up this type of work to an even larger community. But it’s

We’re back with a special guest! This time around, Adam Greco of Amplitude graces us as the star of this podcast episode. Adam is one of the most industrious people in digital analytics. His work with Adobe Analytics (and its predecessor, Omniture) is globally recognized, and Adam’s been instrumental in popularizing the Adobe Analytics platform and making it one of the “big two” vendors in marketing analytics (in addition to Google). Recently, Adam shifted gears and stepped into the world of

No, no, look, you read the title wrong. It’s not communication struggles with Simo Ahava. Simo isn’t struggling with communication. He’s trying to discuss communication struggles. But, obviously, he’s struggling to communicate them. If coming up with a (sloppy) podcast title is hard, then managing communication in an organization is doubly so! In this podcast episode, Simo does a solo run on how communication structures really make or break your organization’s capability to deliver. Any (recur

After the “drought” of the last three episodes, you can finally relax as it’s not just me doing a solo episode. And what an amazing guest I managed to persuade to join me! Matt Gershoff of Conductrics is a good friend and an eloquent speaker. Above all, he’s so incredibly knowledgeable about experimentation and about statistical inference in general. All the work we do with data is a subset of statistical inference. We collect data to draw conclusions, which we hope to extrapolate to the exper

In this episode, Simo Ahava revisits Server-side Tagging, a topic discussed with Adam Halbardier in episode 5 of this podcast. This time, we take a look at some of the misconceptions around server-side tagging, especially when it comes to what users perceive to be its best qualities. Simo tackles ad blocker and consent circumvention, the idea of getting data back, the lack of transparency to what happens in the server, and he also shares some ideas for how to solve some of these problems. Ser