Tricks of the Trade(mark)

5 Free Ways to Strengthen Your Brand

Whether your brand is small or large, new or established, there are many things you can do to strengthen it, including these 5 free tips from Erik.

The...

What Are the DuPont Factors in a trademark confusion analysis?

A seminal trademark case is In Re DuPont. Erik discusses what the case – and the likelihood of confusion factors – mean for trademark applications...

Celebrating Five Years of the Tricks of the Trade(mark)® Podcast

This week we are celebrating 5 years and more than 250 podcast episodes with 40,000 listens across dozens of countries. We have covered countless trademark...

How Do You Pronounce a Trademark?

While there is no correct way to pronounce a trademark according to USPTO guidelines, sound and possible pronunciations are important considerations...

3 Things to Do When Rebranding

Whether by choice or by necessity, there are several important tips to keep in mind when rebranding. Erik Shares those tips—and why they are important—in...