Tricks of the Trade(mark)

Recent Episodes

Do I Need a Lawyer to File a Trademark Application?

Posted February 23, 2022 • 00:04:57

There are several important reasons why an applicant benefits from using a trademark attorney, to gain maximum Return on Trademark Investment. This...

Introducing Trademarkive℠

Posted February 16, 2022 • 00:02:26

Trademarkive℠ is a one-stop resource for all things trademark. We have curated this content from hundreds of videos, podcasts, blog posts, visuals,...

Trademark Guide to Super Bowl LVI

Posted February 9, 2022 • 00:06:37

As the Rams and Bengals get ready to meet in Super Bowl LVI, it is fascinating to review the variety of trademarks filed on behalf of the teams, the...

When Should I Apply for Trademark Registration?

Posted February 2, 2022 • 00:06:23

Sooner is generally better. Listen to this episode to learn why the timing of a trademark filing is important, and why both new and existing businesses...

Building a Bold Brand Wheel: 8 Types of Bold Brand Names

Posted January 26, 2022 • 00:06:35

Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. For more...