Tricks of the Trade(mark)

Recent Episodes

What are trademark classes?

Posted July 31, 2019 • 00:06:35

Did you know that there are 34 classes for products and goods and 11 for services when it comes to trademarks? In this podcast Erik explains what these...

Will we ever run out of trademarks?

Posted July 24, 2019 • 00:04:56

There is plenty of room for creating new brands but will that force us to run out of options for trademarks?

What is the supplemental register?

Posted July 17, 2019 • 00:04:53

Did you know that a supplemental register is used for descriptive or ornamental trademarks. In this podcast, Erik clarifies what they all mean and when...

How close can my trademark be to one that already exists?

Posted July 10, 2019 • 00:04:07

When creating a trademark, should you come up with a name that’s completely original and unique? Can you even duplicate an existing name and use its...

Why trademarks are like plants

Posted July 3, 2019 • 00:04:14

There are many analogies that apply to growing and nurturing a plant that are also applicable to trademarks. You will have to listen to this podcast...