Tricks of the Trade(mark)

Join Erik Pelton on the Tricks of the Trade(mark) podcast to learn all about trademarks. Get expert insights and stay ahead in the industry.

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Recent Episodes

What do all my top clients have in common?

Posted March 13, 201900:05:31

They don’t delay registrations, they stay on top of renewals, and they hire a professional. These are three of the seven attributes. Listen to this...

Protecting My Trademark In The Amazon Brand Registry

Posted March 6, 201900:02:44

Listen to this podcast and discover why it’s important to build your brand and trademark on Amazon brand registry?

KISS trademarks

Posted February 27, 201900:04:59

Did you know that the band KISS® owns a large portfolio of trademarks, and how that can relate to your trademarks? Read the recent Wall Street Journal...

A trademark case study: Bouquet Bar

Posted February 20, 201900:04:36

Learn how a business that appeared on Shark Tank® took steps to ensure proper brand protection. More about this case study.

The bold brand building funnel

Posted February 13, 201900:05:02

In this podcast, Erik discusses the steps to maximize trademark protection and brand effectiveness for new names.