Tricks of the Trade(mark)
Join Erik Pelton on the Tricks of the Trade(mark) podcast to learn all about trademarks. Get expert insights and stay ahead in the industry.
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Recent Episodes
Where are you on the brand strength grid?
Listen to this podcast and review to diagnostic visual to find out.
The path to trademark registration is a long and winding road
The road is long and winding as there are many steps to completing a trademark registration. In this podcast, Erik, reveals these steps and their impact...
Beware of scams
Have you been getting these scam letters demanding payment for your registration and what should you do about it?
What is a trademark office action?
Office Actions from the USPTO can be one of the most confusing – and important – aspects of the trademark application process. Erik explains in...
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