Episodes

Early on in her work with her nutrition patients, Tanya Zuckerbrot, CEO and Founder of F-Factor, discovered an essential truth: traditional diets don’t work because dieters feel deprived and hungry. She knew that the key to weight loss and wellness lay in a program that offered freedom, flexibility, plenty of fuel, room for dining out and having a cocktail, and a smarter, not longer, exercise routine—in other words, a program that was sustainable. And she knew that fiber was the key. This rock s...

Launching her business, Fur, at about the same time she was having a baby, Laura Schubert harnessed her background as a strategic management consultant to figure out how she could do it all. She developed a system she calls “ruthless prioritization” which involves constantly asking herself if what she is working on is the most pressing thing she should be working on. It sounds simple but it’s not—when you’re wearing all the hats, distraction is everywhere. She became fierce at focusing, whether ...

Launching her business, Fur, at about the same time she was having a baby, Laura Schubert harnessed her background as a strategic management consultant to figure out how she could do it all. She developed a system she calls “ruthless prioritization” which involves constantly asking herself if what she is working on is the most pressing thing she should be working on. It sounds simple but it’s not—when you’re wearing all the hats, distraction is everywhere. She became fierce at focusing, whether ...

Launching her business, Fur, at about the same time she was having a baby, Laura Schubert harnessed her background as a strategic management consultant to figure out how she could do it all. She developed a system she calls “ruthless prioritization” which involves constantly asking herself if what she is working on is the most pressing thing she should be working on. It sounds simple but it’s not—when you’re wearing all the hats, distraction is everywhere. She became fierce at focusing, whether ...

It truly bothered Kirsten Kjaer Weis when, as a professional makeup artist, models would point to the conventional brands in her makeup kit and say, “Oh don’t use that, it makes me break out,” or “That one is so drying.” She also knew that women crave beautiful packaging. In the early 2000s, there were virtually no makeup lines that combined healthy formulas with stylish colors and luxurious packaging that also spoke to sustainability. So she made one. Her eponymous, refillable makeup line is cr...

It truly bothered Kirsten Kjaer Weis when, as a professional makeup artist, models would point to the conventional brands in her makeup kit and say, “Oh don’t use that, it makes me break out,” or “That one is so drying.” She also knew that women crave beautiful packaging. In the early 2000s, there were virtually no makeup lines that combined healthy formulas with stylish colors and luxurious packaging that also spoke to sustainability. So she made one. Her eponymous, refillable makeup line is cr...

It truly bothered Kirsten Kjaer Weis when, as a professional makeup artist, models would point to the conventional brands in her makeup kit and say, “Oh don’t use that, it makes me break out,” or “That one is so drying.” She also knew that women crave beautiful packaging. In the early 2000s, there were virtually no makeup lines that combined healthy formulas with stylish colors and luxurious packaging that also spoke to sustainability. So she made one. Her eponymous, refillable makeup line is cr...

The first thing we spoke about in my conversation with our Base Beauty publicist, Morgan Krause, is how fast she talks…even faster than I do, which is saying something. For the reboot of our original super-sonic session, Morgan consciously tried to slow down, which she realizes was a really helpful exercise for her. Morgan shared how she found her way to New York and to Base Beauty through her work with one of our clients, Au Naturele Cosmetics, a clean beauty brand based in her hometown of Gree...

The first thing we spoke about in my conversation with our Base Beauty publicist, Morgan Krause, is how fast she talks…even faster than I do, which is saying something. For the reboot of our original super-sonic session, Morgan consciously tried to slow down, which she realizes was a really helpful exercise for her. Morgan shared how she found her way to New York and to Base Beauty through her work with one of our clients, Au Naturele Cosmetics, a clean beauty brand based in her hometown of Gree...

The first thing we spoke about in my conversation with our Base Beauty publicist, Morgan Krause, is how fast she talks…even faster than I do, which is saying something. For the reboot of our original super-sonic session, Morgan consciously tried to slow down, which she realizes was a really helpful exercise for her. Morgan shared how she found her way to New York and to Base Beauty through her work with one of our clients, Au Naturele Cosmetics, a clean beauty brand based in her hometown of Gree...

Hair industry veteran John Costanza knows his stuff. A marketer in his salad days, his first job in beauty was with Joico, going from salon to salon in his native Toronto to build relationships for the brand with the salon owners and stylists. His story is one with lots of twists and turns and a steady rise to the C-suite. While always anchoring his career decisions with his dedication to his family—a quality that was not always looked on favorably by the higher ups when John was starting out—he...

Hair industry veteran John Costanza knows his stuff. A marketer in his salad days, his first job in beauty was with Joico, going from salon to salon in his native Toronto to build relationships for the brand with the salon owners and stylists. His story is one with lots of twists and turns and a steady rise to the C-suite. While always anchoring his career decisions with his dedication to his family—a quality that was not always looked on favorably by the higher ups when John was starting out—he...

Hair industry veteran John Costanza knows his stuff. A marketer in his salad days, his first job in beauty was with Joico, going from salon to salon in his native Toronto to build relationships for the brand with the salon owners and stylists. His story is one with lots of twists and turns and a steady rise to the C-suite. While always anchoring his career decisions with his dedication to his family—a quality that was not always looked on favorably by the higher ups when John was starting out—he...

Victoria Watts had a lot of skin concerns and none of the products she tried were addressing them. So in true entrepreneurial style, she decided to make her own, mixing, blending and formulating in her kitchen.That’s how Victorialand Beauty was born. She launched with products that truly improved her hyperpigmentation and the overall look of her skin, using natural botanicals and essential oils to get to a place where she could “go naked” without makeup. But just as the company was off and runni...

Victoria Watts had a lot of skin concerns and none of the products she tried were addressing them. So in true entrepreneurial style, she decided to make her own, mixing, blending and formulating in her kitchen.That’s how Victorialand Beauty was born. She launched with products that truly improved her hyperpigmentation and the overall look of her skin, using natural botanicals and essential oils to get to a place where she could “go naked” without makeup. But just as the company was off and runni...

Victoria Watts had a lot of skin concerns and none of the products she tried were addressing them. So in true entrepreneurial style, she decided to make her own, mixing, blending and formulating in her kitchen.That’s how Victorialand Beauty was born. She launched with products that truly improved her hyperpigmentation and the overall look of her skin, using natural botanicals and essential oils to get to a place where she could “go naked” without makeup. But just as the company was off and runni...

When Jodi sat down with ClaireBrzozowski, Base Beauty’s Coordinator for Paid Influencer Programs and Social Media, it was cool to hear what was behind some of the career decisions she has made. Switching from a major in psychology to one in communications and media arts, Claire was aware of the connections between the two disciplines, observing how much psychology goes into effective social media marketing. Even at her young age—or perhaps because of it—Claire can smell inauthenticity across cyb...

When Jodi sat down with ClaireBrzozowski, Base Beauty’s Coordinator for Paid Influencer Programs and Social Media, it was cool to hear what was behind some of the career decisions she has made. Switching from a major in psychology to one in communications and media arts, Claire was aware of the connections between the two disciplines, observing how much psychology goes into effective social media marketing. Even at her young age—or perhaps because of it—Claire can smell inauthenticity across cyb...

When Jodi sat down with ClaireBrzozowski, Base Beauty’s Coordinator for Paid Influencer Programs and Social Media, it was cool to hear what was behind some of the career decisions she has made. Switching from a major in psychology to one in communications and media arts, Claire was aware of the connections between the two disciplines, observing how much psychology goes into effective social media marketing. Even at her young age—or perhaps because of it—Claire can smell inauthenticity across cyb...

From a performer who did her own makeup to the Chanel beauty counter in San Francisco’s elegant I. Magnin, to running her own brow and facial salon in Maine and New York and developing her own skincare line, makeup artist Jessica Johnson has learned a lot in her 30 years in beauty. She emphasizes the “artist” in makeup artist, working with a living canvas (that moves and sweats and sometimes sags!). One of her goals has been to declutter and simplify the beauty experience and reclaim the glamour...

From a performer who did her own makeup to the Chanel beauty counter in San Francisco’s elegant I. Magnin, to running her own brow and facial salon in Maine and New York and developing her own skincare line, makeup artist Jessica Johnson has learned a lot in her 30 years in beauty. She emphasizes the “artist” in makeup artist, working with a living canvas (that moves and sweats and sometimes sags!). One of her goals has been to declutter and simplify the beauty experience and reclaim the glamour...

From a performer who did her own makeup to the Chanel beauty counter in San Francisco’s elegant I. Magnin, to running her own brow and facial salon in Maine and New York and developing her own skincare line, makeup artist Jessica Johnson has learned a lot in her 30 years in beauty. She emphasizes the “artist” in makeup artist, working with a living canvas (that moves and sweats and sometimes sags!). One of her goals has been to declutter and simplify the beauty experience and reclaim the glamour...

When Cheryl Foland was working too hard and running too fast, living up to the Manhattan overachiever standard, she happened to mention to her colleagues in beauty marketing that she thought the company should focus on developing business on the West Coast. “Good idea,” they said, “You go.” So she did, reluctantly becoming bi-coastal for a while, having a crash-and-burn moment, then bouncing back to embrace the laid back California lifestyle fulltime. It not only saved her, it planted the seed f...

When Cheryl Foland was working too hard and running too fast, living up to the Manhattan overachiever standard, she happened to mention to her colleagues in beauty marketing that she thought the company should focus on developing business on the West Coast. “Good idea,” they said, “You go.” So she did, reluctantly becoming bi-coastal for a while, having a crash-and-burn moment, then bouncing back to embrace the laid back California lifestyle fulltime. It not only saved her, it planted the seed f...