Write! Grow! Launch!

You will never hear me tell an author to send out newsletters (not unless it’s a simple slip of the tongue)! There’s a reason so many indie authors collectively let out a groan whenever newsletters are brought up. They’re outdated. They’re time consuming. They’re ineffective. So many “experts” still tell indie authors to send out monthly newsletters. And so, they do. They spend hour upon hour creating this highly designed PDF colorful document with sections that talk about “my weekly wordcount”

If you’re tired of spinning your wheels, posting content that gets you nowhere, and wondering why you can’t get above 200 likes on a single post, most likely, you’re posing “selfish” content. Here’s how to stop doing that. You’re not alone if you are frustrated to the point of wanting to throw your phone across the room because, no matter what you post, you can’t seem to get readers to pay attention, let alone engage, let alone buy your book. Most likely, it’s not the algorithm or your hashtags

Paid ads put some things in front of some people, but what they cannot do is make them care, and that…that is the problem! Too many indie authors still think they have to pay for marketing, especially advertising on platforms like Facebook, Amazon, and BookBub. So, they throw hundreds, even thousands of dollars at these “pay to play” machines, then they wonder a month or more later why nothing is any different. The book publishing industry, including how we market our books, changed exponentia

When it comes to AI and the author community, it’s time for people to put down the pitchforks, have a reality check moment, and come together instead of tearing each other down! AI has officially become one of the most divisive topics in the publishing industry, and emotions are running HIGH. After the internet exploded over the largely misrepresented comments made by Barnes & Noble CEO James Daunt regarding AI-generated books, this conversation dives headfirst into the growing fear, outrage, c

If you haven’t spent time building a full, cohesive, and effective author brand, you’re not just missing out on potential readers for your book…you’re likely repelling them! Most indie authors think branding starts and ends with a logo, a pretty website, or a matching Instagram feed. Meanwhile, readers are scrolling right past authors who feel disconnected, forgettable, inconsistent, or impossible to relate to online. In today’s publishing industry, readers don’t just buy books anymore — they b

81% of consumers must trust a brand first before they ever consider buying from it, and readers are consumers, just like authors are brands. “People buy from people they know, like, and trust” may sound cliché at this point, but there’s a reason marketers have repeated it for decades: it works. Most indie authors don’t struggle because their books are bad. They struggle because they launch to an audience of strangers. In this week’s episode, we’re talking about one of the biggest mistakes autho