Harnessing Your Wealth with Billy Peterson

In this episode of Harnessing Your Wealth, Billy sits down with Eric Landon, Technical Director of Utah Youth Soccer Association, who oversees programming for more than 60,000 players across the state. The conversation goes beyond soccer — Eric's own path from American Football to professional soccer tryouts to coaching thousands of young athletes sets up a deeper discussion about parent psychology in youth sports. Billy gets candid about his own experience as an overly invested baseball dad, a

Partners, Not Funders: Rethinking How Charitable Dollars Should Work - JeuneElle Jeffries In this episode of Harnessing Your Wealth, Billy sits down with JeuneElle Jeffries, CEO of the Boys & Girls Clubs of Northern Utah, for a candid look at what actually makes a nonprofit effective — and what doesn't. JeuneElle has run youth-serving organizations since 1993 and was recently named one of Utah's most influential women. She shares why she stopped chasing large one-time donations and instead bui

Behind the Curtain: Our Advisors Get Real About Money In this episode of Harnessing Your Wealth, we're flipping the format. Billy's daughter Kaiya takes over hosting duties to grill Billy, Sean, and Cade — the advisors behind Peterson Wealth Services — on their own money mistakes, best purchases, and hard-earned lessons from years in the financial advisory business. From a maxed-out credit card for an engagement ring, to a DIY fence disaster, to a stock market crash story that changed how one

This week on Harnessing Your Wealth, Billy sits down with Rich and Shellie, who turned a shoestring motorsports opportunity into Renegade Sports and Rentals, a business they built and ran together for 25 years. But the conversation goes far beyond business — it's also the story of their daughter Raysha, a champion snowmobile racer who turned her platform into Raysha's Race for the Cure, helping cancer patients and families in need. It's a story about risk, resilience, and building a legacy.

At 18, Dalton Allred is already sitting No. 1 on his PRCA permit, has joined the PBR team league with the New York Mavericks, and is chasing a rookie season that could launch him all the way to the NFR. If you want to understand what it really takes to ride bulls at a high level, this conversation goes far beyond the highlight reel. Billy Peterson sits down with Dalton to unpack the mindset, mechanics, and pressure of one of rodeo’s most dangerous sports. Dalton breaks down how he started on cal

A life-changing accident didn't end Amberly Snyder’s journey— it transformed her understanding of true wealth. From losing the ability to walk to becoming a global inspiration, Amberly shares how faith, family, and her love for horses helped her rebuild her life with resilience and hope. Discover her powerful story of overcoming trauma, redefining success, and finding happiness beyond traditional achievements.In this moving episode, Amberly reveals the raw reality of her spinal cord injury, the