Episodes

In this episode of Harnessing Your Wealth, Billy sits down with Eric Landon, Technical Director of Utah Youth Soccer Association, who oversees programming for more than 60,000 players across the state. The conversation goes beyond soccer — Eric's own path from American Football to professional soccer tryouts to coaching thousands of young athletes sets up a deeper discussion about parent psychology in youth sports. Billy gets candid about his own experience as an overly invested baseball dad, a...

Partners, Not Funders: Rethinking How Charitable Dollars Should Work - JeuneElle Jeffries In this episode of Harnessing Your Wealth, Billy sits down with JeuneElle Jeffries, CEO of the Boys & Girls Clubs of Northern Utah, for a candid look at what actually makes a nonprofit effective — and what doesn't. JeuneElle has run youth-serving organizations since 1993 and was recently named one of Utah's most influential women. She shares why she stopped chasing large one-time donations and instead bui...

Behind the Curtain: Our Advisors Get Real About Money In this episode of Harnessing Your Wealth, we're flipping the format. Billy's daughter Kaiya takes over hosting duties to grill Billy, Sean, and Cade — the advisors behind Peterson Wealth Services — on their own money mistakes, best purchases, and hard-earned lessons from years in the financial advisory business. From a maxed-out credit card for an engagement ring, to a DIY fence disaster, to a stock market crash story that changed how one ...

This week on Harnessing Your Wealth, Billy sits down with Rich and Shellie, who turned a shoestring motorsports opportunity into Renegade Sports and Rentals, a business they built and ran together for 25 years. But the conversation goes far beyond business — it's also the story of their daughter Raysha, a champion snowmobile racer who turned her platform into Raysha's Race for the Cure, helping cancer patients and families in need. It's a story about risk, resilience, and building a legacy.

At 18, Dalton Allred is already sitting No. 1 on his PRCA permit, has joined the PBR team league with the New York Mavericks, and is chasing a rookie season that could launch him all the way to the NFR. If you want to understand what it really takes to ride bulls at a high level, this conversation goes far beyond the highlight reel. Billy Peterson sits down with Dalton to unpack the mindset, mechanics, and pressure of one of rodeo’s most dangerous sports. Dalton breaks down how he started on cal...

A life-changing accident didn't end Amberly Snyder’s journey— it transformed her understanding of true wealth. From losing the ability to walk to becoming a global inspiration, Amberly shares how faith, family, and her love for horses helped her rebuild her life with resilience and hope. Discover her powerful story of overcoming trauma, redefining success, and finding happiness beyond traditional achievements.In this moving episode, Amberly reveals the raw reality of her spinal cord injury, the ...

The gritty reality of a jockey’s life isn’t just about speed and skill — it’s about resilience, mental toughness, and navigating a constant battlefield of injuries, weight struggles, and tough decisions. In this episode, two of the industry’s most experienced stewards, Jeff Williams and Glenn Murphy, share their long journeys from riding at county fairs to becoming respected authorities in the racing world. They reveal the pressures, sacrifices, and secret tricks behind staying at the top for de...

In this episode, FBI agent Bret Curtis discusses the latest scams, including crypto fraud, romance scams, and business email compromises. Learn how to recognize, prevent, and respond to these sophisticated schemes to protect yourself and your loved ones. Key Topics Crypto investment scams and red flags Romance scams and emotional manipulation Business email compromise and impersonation AI voice impersonation and scam sophistication Steps to report and recover from fraud International crim...

In this episode of Harnessing Your Wealth, Billy and Cade Peterson sit down with Wyatt Didericksen, General Manager of Wyoming Downs Racetrack, to discuss the resurgence of horse racing in Wyoming and the future of the industry. Wyatt shares how growing up in a legendary racing family—alongside his grandfather Dwayne Didericksen and Hall of Fame jockey father Kip Didericksen—inspired his passion for the sport and shaped his leadership approach. The conversation explores how historical horse rac...

What does it take to introduce an entirely new sport to a community? In this episode of Harnessing Your Wealth, Billy and Shaun Peterson sit down with Pedro Bautista, founder of SLC Padel Club, to discuss the rise of padel and his journey bringing Utah’s first dedicated padel club to life. Pedro shares how he identified an opportunity in Utah, the key differences between padel and pickleball, and why the sport is exploding in popularity around the world. He also explains how grassroots communit...

In Episode 80 of Harnessing Your Wealth, Billy and Shaun Peterson sit down with John Diehl, Senior Vice President of Applied Insights at Hartford Funds, to discuss one of the most emotional and important conversations families will face—caring for aging parents. Drawing from his work with the MIT AgeLab, John shares practical insight into recognizing early warning signs of aging, navigating difficult family conversations, and planning for future care before a crisis occurs. The discussion explo...

From building a successful oil & gas inspection company to leading one of the premier quarter horse operations in the country, Cole Morehead’s story is all about hard work, sacrifice, and vision. In this episode of Harnessing Your Wealth, Cole shares the entrepreneurial journey behind XCEL, the importance of family and teamwork, and how he and his wife, Marijo, purchased and expanded Royal Vista Ranch into a powerhouse in the racing and rodeo performance horse industry. He also discusses indus...

The reason most people don’t achieve their biggest goals isn’t a lack of ability, education, or experience— it’s a mindset problem. It shows up as doubt, resistance, procrastination, and staying busy on the wrong things. In this episode of Harnessing Your Wealth, Croix Sather shares his incredible feats, including running across America and Death Valley solo, and explores the power of mindset, law of attraction, and perseverance. Discover how mental strength and belief can help overcome physica...

In this episode of Harnessing Your Wealth, we discuss the key financial skills young people need—saving, investing, avoiding debt, and setting goals. We highlight our Financial Health & Wellness Bootcamp at Weber State University, a free event where students gain hands-on lessons in financial literacy, wellness, and smart decision-making. Learn how to guide your children toward confidence, independence, and long-term financial awareness, while giving them tools that schools often don’t provide. ...

Discover the history, culture, and excitement of Ogden Pioneer Days, one of Utah’s most iconic rodeos, in this episode of Harnessing Your Wealth. Hosts Billy and Cade sit down with Shannon Noble and Brett Gee to explore how this annual July celebration grew from a 1934 Great Depression initiative into a nationally recognized rodeo that attracts over 30,000 fans each year. Learn how events like barrel racing, steer wrestling, and team roping preserve the real skills and traditions that shaped th...

Many individuals and families find the world of health insurance confusing. Between coverage options, enrollment deadlines, and the differences between plans, it can feel overwhelming to know where to start. In this episode, we sit down with Nicole Judd, owner of Judd Insurance Services and a licensed independent insurance agent with more than 16 years of experience helping Utah residents navigate healthcare coverage. Nicole specializes in Medicare, individual and family plans through the Affor...

In this episode of Harnessing Your Wealth, host Billy Peterson sits down with Jason Murray, CEO and co-founder of PACS Group, Inc., a leading operator in post-acute and skilled nursing care. The conversation dives into Jason’s entrepreneurial journey and the realities of scaling a company in one of the most highly regulated industries in healthcare. He shares how leadership, culture, and disciplined decision-making have guided PACS’ growth—from evaluating new opportunities to navigating complex ...

Allison Lambert shares her journey from a lifelong equestrian to the owner of National Horseman Magazine and founder of Stylish Equestrian. She talks about taking over a family business, innovating within the traditional horse industry, and blending fashion with equestrian life. Allison also reflects on leadership, community, and the lessons learned from her mother while building a successful equestrian brand. Key moments: Allison’s entrepreneurial journey is marked by self-education and risk-...

In this conversation, Becca Grabinski shares her powerful journey of self-discovery and explains why energy work is a missing link for many high achievers seeking personal and professional growth. She explores how childhood experiences shape adult patterns, the importance of aligning mind and body, and why intuition plays a critical role in decision-making. Becca also challenges common misconceptions about energy work, emphasizing the shift from external validation to internal acceptance. At the...

Paul C. Jones is a renowned Quarter Horse trainer and a 2024 inductee into the American Quarter Horse Hall of Fame. Following in the footsteps of his father, legendary trainer Paul T. Jones, Paul worked his way through the ranks, building a career defined by excellence, consistency, and integrity. Over the years, he has dominated numerous racing categories while earning widespread respect for his horsemanship and leadership. Known for his tireless work ethic and ability to build strong, loyal t...

In this exciting 70th episode of Harnessing Your Wealth, host Billy Peterson interviews Jason Olmstead, a prominent horse trainer. Jason Olmstead grew up surrounded by horse racing, with his grandparents training racehorses. His family’s roots in the industry laid the foundation for his future career. “I fell in love with it from day one,” Jason recalls, reflecting on his childhood. Jason shares insights on training philosophies, the significance of soundness in horses, and the loyalty of quarte...

Billy and Shaun dive deep into the smartest financial moves to make before the year wraps up—because what you do in these final weeks can seriously impact your taxes, savings, and long-term financial trajectory. In this episode, they break down practical year-end strategies you can actually use: tax planning that keeps more money in your pocket, holiday spending frameworks that prevent budget blowouts, insurance and estate reviews that protect what you’ve built, and goal-setting tactics that set...

In this episode of Harnessing Your Wealth, Billy Peterson sits down with Bill Brady, CEO of Troomi, to tackle one of today’s biggest parenting challenges — keeping kids safe in the digital world. They explore how technology can empower and endanger, the innovative tools Troomi offers to protect children online, and how their new wellness chatbot, Troodi, is helping kids build emotional resilience. This powerful conversation is a must-watch for any parent looking to create healthier, safer tech h...

What if the key to healing chronic pain isn’t found in a pill, but in the power of the mind itself? In this thought-provoking conversation, psychotherapist and pain coach, Alyssa Heskin challenges the traditional view of pain and explores the science behind the mind-body connection. She reveals how emotional experiences shape our physical symptoms—and how awareness, self-exploration, and evidence-based psychotherapy can unlock the body’s natural capacity to heal. This episode invites you to ques...