Episodes

In this episode of The MADness Podcast, we’re joined by Rickert Marais, Director of Marketing and Admissions at Stamford American School Hong Kong. From shifting demographics and changing parent expectations to standing out in a crowded market, Rickert shares what's driving Stamford's success. We explore differentiation, sustainable growth and why the school experience matters as much as the marketing. Plus, we discover Rickert's side hustle as a board games master and his passion for the art...

Michael Kewley from Magnetic Communications shares his top tips on how to monitor and analyse parent satisfaction, and how school leaders can make practical use of these insights to support MAD strategies.