CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency
This Show’s Notes
Mark is in sunny Florida for today’s show, and Justin is in an ice storm in Detroit. Mark let’s us know a little about...
Today’s Episode
These shows are essentially conversations that we, at the Agency have every week. The core of these shows come from meetings...
Content Outline For Today's Show
Segment 1: When we have increased costs and increased store brand sales - do not stop advertising Segment 2:...
Content Outline:
Segment 1: Foundational Info for Brand Managers Segment 2: What are the Common Mistakes Brand Managers Make Segment 3: Peer...
Justin had so much more to talk about to a past guest, Dr. Sarah Marion the Director of Syndicated Research at Murphy Research. She was kind enough...