CPG Insiders
CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency
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Recent Episodes
Ad Campaign Spending – Episode 5
Mark and Robb explore the factors that determine how much you should spend on your advertising campaign, breaking down share of voice, share of market,...
Understanding Retail Buyers – Episode 4
Consultant and Master Broker David Biernbaum joins Mark and Robb on the podcast to discuss what a company should know before meeting with retail buyers....
SEO and SEM Campaigns – Episode 3
Mark Young and Robb Taylor explain why a CPG product needs both a paid search campaign and an organic search strategy in their overall digital marketing...
Pricing Your CPG Product – Episode 2
Mark Young and Robb Taylor explain the strategy of offering premium-priced products to consumers compared to presenting yourself as a low-price leader....
Branding vs. Sales – Episode 1
Mark Young and Robb Taylor of Jekyll & Hyde Advertising expand on the difference between brand building and increasing sales for CPG companies....
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