CPG Insiders

CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency

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Recent Episodes

26 Unbreakable Rules for Retail Part 1: Your Product

Posted April 1, 202501:05:27

In this episode of CPG Insiders, and part 1 of our  3-part series, Mark  + Justin dive deep into the product side of mass retail, revealing timeless...

How To 10X Your Mass Retail Sales

Posted March 18, 202500:38:54

In today’s episode of CPG Insiders, Mark + Justin break down the biggest mistakes brands make when trying to transition from eCommerce to Mass Retail.

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The Secret to Turning DTC Products into Retail Leaders

Posted March 4, 202501:07:47

In today’s episode of CPG Insiders, Mark + Justin reveal the #1 question brands ask: How do I get into retail? With SKU rationalization and increased...

Beyond the Sale: Why Purpose Driven Brands Win

Posted February 18, 202501:17:34

In today’s episode of CPG Insiders, Justin is joined by J+H’s Creative Director, Paul, to dive into a growing industry trend—brands searching...

Build Your Life's Operating System: Clarity, Focus + Purpose

Posted February 4, 202500:55:09

In today’s episode of CPG Insiders, Mark +Justin are joined by Coach Bob Shenefelt to talk about cutting through the noise—both in business and...