CPG Insiders

CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency

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Recent Episodes

How to Drive Consumer Behavior: Insights from Today’s Top Entrepreneurs

Posted August 1, 202400:55:56

In today’s episode of CPG Insiders, Mark is joined by entrepreneurial giants Dan Sullivan, Joe Polish, and Dean Jackson. They explore effective marketing...

How SKU Rationalization Impacts Your Brand

Posted July 11, 202400:34:26

In today’s episode of CPG Insiders, Mark + Justin are joined by friend and frequent guest David Biernbaum to discuss SKU rationalization in retail....

Creating Authentic Connections with Your Brand

Posted June 28, 202400:50:19

In today's episode of CPG Insiders, Justin + Paul continue their exploration of the organizing idea, shifting focus to the essential first step: understanding...

Unlock the Secrets to Building a Lasting CPG Brand

Posted June 14, 202400:54:35

In today’s episode of CPG Insiders, Justin welcomes Paul, the Creative Director at Jekyll+Hyde, to explore the crucial elements of building a brand...

Inside a Real Client Meeting with Scrummy Sweets!

Posted May 17, 202401:32:17

In today’s special edition of CPG Insiders, Mark + Justin offer a behind-the-scenes look at their consultative process with emerging brands in the...