CPG Insiders
CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency
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Recent Episodes
Why CPG Leaders Must Adopt AI Now
Most business leaders are unprepared for the wave of AI that's already reshaping entire industries. In fact, only 1 in 1,000 CEOs are ready to integrate...
Logos, Slogans + Brand Design: What Actually Matters
Too many brands pour endless time and money into "perfecting" their logo, thinking that's the brand. It's not.
In this episode, Mark, Justin,...
The Most Underrated Channel in Advertising
Everyone's chasing influencers and TikTok—but there's one old-school channel quietly crushing it for CPG brands: radio.
In this episode,...
Why You’re Asking the Wrong Question: It’s ‘Who,’ Not ‘How’
You’re not stuck because you don’t know how to grow. You’re stuck because you don’t know who can help you do it.
...
Mastering Your Retail GTM Strategy
Want your product on store shelves? It’s not as simple as you think. In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard reveal...
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