CPG Insiders
CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency
Follow Our Podcast
Recent Episodes
Former Mega Brand Executive Reveals the Secrets to Retail Success w/ Tony Guilliano
When you've been category captain at brands like Coppertone and Dial, shelf space is handed to you. But what happens when you leave the big leagues...
Celebrity Deals Decoded: Real Talk from Both Sides of the Table
How do you hire a celebrity for your CPG brand without getting burned? In this episode, Mark and Justin pull back the curtain on the celebrity endorsement...
The #1 Way CPG Brands Destroy Their Credibility
Most brand leaders say they value transparency — but few truly live it. In this episode, Mark and Justin pull back the curtain on what honesty really...
TikTok & CPG: What Works, What Doesn't
TikTok might look like cat videos and dance challenges—but for CPG brands, it's a massive opportunity. In this episode, Dr. Mark Young and Justin...
Why Retail Isn't Dead: What CPG Brands Need to Know
Retail isn't dead—it's evolving. Despite the noise about Amazon taking over, brick-and-mortar still drives the majority of CPG sales, and the smartest...
POWERED BY BLUBRRY
