Episodes

Justin had so much more to talk about to a past guest, Dr. Sarah Marion the Director of Syndicated Research at Murphy Research. She was kind enough to give us, and YOU some more time to dive into some of the data that makes Justin Smile!!!

Content Outline: 1. Segment 1: Organic Farming (costs, results, future casting) 2. Segment 2: Can you leverage this into messaging for brands? 3. Segment 3: With continued inflation hitting these “more expensive” brands what does that look like in the future? Julie DiNatale has been working in sustainability and agriculture for over two decades and is Truterra’s Commercial and Strategic Partnerships Leader. Julie has been involved in the emerging ecosystem services markets and regenerative agr...

Content Outline: Segment 1: One Shot at a First Impression. Nielsen and IRI Data makes failure public. Operating at a loss, before you even get started. Segment 2: Which Products Can Survive and Which Ones Can’t. This is no time for Brand Building. Segment 3: What Retail Survival Requires If you want to learn more about saving your product from being de-listed you can contact us through jandhlabs.com. We appreciate everyone listening, please leave us a review on the platform you engage in p...

Content Outline: Segment 1: COVID – How it took over our lives over the past 2 years. How the population has moved to 30 percentages of the population claiming anxiety. Macro shifts / large scale changes from pre-pandemic times. Waves of the pandemic have shown changes in behavior. Segment 2: For CPG companies, more people now are engaged now with nutrition to the tune of 12 million more people who were not focused on eating healthy or shopping healthy before COVID. Mindfulness / stress relief...

Content Outline: Segment 1: Siena tells us about where she is and what they do. she does. They have found a way to use data to help their clients understand the unpredictable. They work specifically with brands that want to learn about how their brands move in market. Consumer test / quantitively testing – how well the story that they are telling is doing. Segment 2: Buying decisions are made with the unconscious mind, not the conscious mind. How do you tap into that unconscious behavior? Sien...

Segment 1: The guys dig into the two distinctive styles of entrepreneurs that there are. Understanding WHO you are, can help you understand which type you might be, and plan to be successful. You will always function at your best when you are being true to yourself. Segment 2: Elon Musk – Hard Core Risk Taker – type of entrepreneur. Mark goes into a little detail on the background and the history of Elon Musk, and how he continued to bet on himself in areas that had nothing to do with where he ...

Today's Show - Segment 1: There is Doom and Gloom in the air. Just listen to the news these days, it would be very easy for people to get depressed with everything going on. But despite all that, it is still a great time to be alive, and be in business. There are fortunes to be made. Labor shortage, customer service, figure out how to deliver these – and you could be a super star. Segment 2: We meet our Guest Ryan Lewendon (Bio below), who gives us a short breakdown of where he has been and ho...

Welcome back to CPG Insiders, on this episode your Hosts Dr. Mark Young and Justin Girouard talk about just how much of a brand can some products become. Content Outline: Segment 1: How Ad Agencies sell Clients that they need to build their brand. The truth of it is that some products are built to be brands, and some products are made to be things. Segment 2: Does the Brand / Product tell the world something about me? This doesn’t mean that a product can’t be KNOWN for something. Segment 3: ...

Today we are going to be diving into the lessons that can be learned from the marketing techniques of presidential leaders and you can leverage them to grow your business and we are joined by Jason Voiovich. Segment 1: Selling ideas is similar to Selling products - much of the psychology is the same. In fact, a product is simply an idea with a tangible delivery system. Segment 2: Many brands have discovered they can lobby the government for favorable restrictions to commerce (aka rent-seeking) ...

Today we are Talking about NielsenIQ Data and Reports, we are joined by Andrew Criezis, Head of Product for SMB globally at NielsenIQ. Justin and Mark pose the following questions to Andrew - 1. You recently posted an interesting article to LinkedIn titled "Are your promotions catapulting your brand or cannibalizing it?" Can you give our listeners some topline take-aways from this piece and how you reached the conclusion that you did? 2. You touched upon some advice for handling CPG promotions...

Dr. Mark Young's new book, Hypno-tising - the secrets and science of ads that sell more, comes out Tuesday, December 7th. This book asks: What if you could create advertising that’s so compelling, so hypnotic, that it motivates consumers to make an immediate change in their behavior to buy your product or service? In HYPNO-TI$ING: The Secrets & Science Of Ads That Sell More, you’ll learn how to do that, and much more. Whether you’re an entrepreneur, a marketing professional, or you just want ...

Today we are going to be diving into how to win and grow your business at Kroger and Meijer, and we are joined today by Brent Bortman and Phil Bortman. Segment 1: How to start a relationship with Kroger and Meijer? How to get into Kroger and Meijer? What is the game plan or strategy to gain distribution with Kroger and Meijer? Segment 2: What's new at Kroger and Meijer for existing brands? What are the current trends, challenges or opportunities brands should know to be successful? Segment 3: ...

Today we are going to dive into the topic of sustainability. Sustainability continues to be a large topic in CPG today and many retailers are making it a large factor in their product evaluation process. We are very lucky to be joined today by Christina Lampert. Christina is the director of innovation at the world’s largest ingredient sustainability database, HowGood. Segment 1: What is the First Educator Advantage? Why is it important for brands? Segment 2: Sustainability is a large topic in C...

The phrase the fastest way between two points is a straight line explains exactly how our minds think. Our minds are programmed to leverage shortcuts to navigate through our decisions. Today's Show Rundown Segment 1: Let’s revisit one topic from our last episode as a reminder. Let’s talk about the two brains. Explain the brains to our listeners. Segment 2: Judgement under adversity, Heuristics and Biases – What are Heuristics? Segment 3: How do consumers use Heuristics in their buying choices?...

Today we are going to be diving into how to win and grow your business at Walmart and we are joined today by Cameron Jernigan. Cameron is a merchant turned supplier solutions. Cam started his career working for Walmart where he spent time in sourcing and product development in private label brands with over $1 billion in P&L impact across frozen foods, dry grocery, bakery and OTC. He then transitioned into a true merchandising as a merchant with direct purchasing and P&L responsibility for food....

Today's Show Rundown What is the Common Mistake Marketers Make when reviewing their advertising executions? How is the brain constructed? What is the difference between the conscious and unconscious mind? What role does critical facility play in how we process information? We walk through a buying scenario and how the unconscious and conscious mind work? How do these two parts of our mind work together? How can we as marketers get to the unconscious mind? Is one awareness and one for attention ...

On today’s episode, Mark & Justin talk about The Infinite Growth Path We, at The Agency always get asked "how do you guys keep hitting these home runs over and over"? This Episode, the Guys are going to give you a peak under the hood at our 12 Point program that at Jekyll + Hyde we call The Infinite Growth Path. The term "Best Practices" is a term that we dislike here so much because there is no risk, and therefor no innovation. Hard work, and following a very proven scientific methodology (ou...

On today's show, Mark and Justin talk about all the ways you can advertise on mobile Justin explains how the convenience of your mobile device is what is allowing advertisers to target you based off so many different variables. When you go to work, when you go the the doctors, these mobile phone start to learn your patterns, track your location and all kinds of other personal information. Mobile devices are extremely powerful tools, and advertising there is equally as powerful. When brands go ...

On today’s episode, Mark & Justin talk about how Television has changed over the years. The guys go on to explain the differences between OTT, and CTV. What they are and how you can leverage these new systems to your advantage. Most people have more than one “subscription” type account, like Hulu, Netflix, Prime Video, and how can you get into advertising on these ad supported platforms. Why should you be buying here and Mark explains about Cost-Per-1000”. These addressable TV models allow you ...

On today's show, Mark and Justin talk EOS (Entrepreneurial Operating System), with Coach Bob Shenefelt, a certified EOS Implementor. What is EOS, how it works, how it can help fellow entrepreneurs manage the internal parts of their companies. Coach Bob goes on to give a breakdown on all of these things, what EXACTLY is EOS, how it works. 1 Year Goals, 3 Year Picture 10 Year Plan. Getting the whole team to to understand the company core values and that those are shared By All. Right People / Rig...

On this episode of CPG Insiders, Mark and Justin discuss what we can expect from 2021, the year we’ve all been looking forward to as we thankfully leave 2020 in the rearview mirror. Mark and Justin begin with a warning: many of the habits adopted in 2020 will not go away, as most people have adjusted to the new normal. They break down how the move to digital shopping is not likely to slow during the new year. The guys also explain why we can expect to see more brands launch as digital brands a...

On this episode of CPG Insiders, Mark and Justin are joined by David Biernbaum. David has brought more than 200 consumer brands to market over the course of decades in the consumer products space. David walks through some of the initial steps to get the processes moving and how to avoid some of the most common issues that entrepreneurs run into. Mark, Justin and David then discuss the various factors that go into determining the valuation of a company or brand, and the importance of understandi...

On this episode of CPG Insiders, Mark and Justin explore how you can use the past year to market your products in 2020 and detail ways entrepreneurs can get their products into a position to grow as the new year approaches. They also share some messaging and techniques that can help you to focus your advertising, including breaking down the importance of anchoring your product or brand, and outline some steps you can take to do so. Wrapping up, the two outline what to avoid with your advertisin...

On this episode of CPG Insiders, Mark and Justin break down the keys to marketing to seniors. They explain how the senior market is much larger than many realize, how society has not kept up with the changing lifestyles of senior citizens, and how that outdated mindset to too often reflected in marketing. Mark and Justin go on to break down the various groups that exist within the broader pool of senior citizens and the optimal medium to reach these different groups, as well as explaining how t...