Episodes

In this video, I’m breaking down the real path from curious about sleep consulting to certified, confident, and earning. You’ll learn what happens inside the 90-day timeline, what to look for in a sleep consultant certification program, how training works, how you get real client experience, and how new sleep consultants can start landing their first paying clients. We’ll talk about what certification should include, why business training matters just as much as sleep education, how volunteer ...

Courtney Foley was a seven-year teacher, a district-wide Teacher of the Year finalist, and by every measure – successful. But behind the awards and the smile, she was stuck. And the moment she looked into her newborn daughter’s eyes, she knew something had to change. In this episode, Courtney shares how she went from crying in her car on the way back from maternity leave to booking her first paying sleep consulting client four days after her last day in the classroom – before she even officiall...

Are you done with the classroom but have no idea what comes next? If you still love teaching but can't survive another year of micromanagement, admin pressure, school politics, and planning your entire life around a school calendar — this video is f...

If you've been telling yourself that starting a business is going to take too long, or that you'll figure it out "someday when the timing is better," this episode is going to shift that for you. This week,

You already know you want out. You've been dreaming about it, researching side hustles, maybe even looking at Etsy shops and MLMs trying to find something that could make it work. But if you don't know your actual exit number,

One of my students drove to work sick, pumping in the car, while her baby was home sick too. Not because she wanted to. Because she hadn’t finished her sub plans and it was easier to just go in. That message stopped me cold. In this episode I’m talking directly to teachers – about the guilt, the sub plans, the lesson planning at 10pm on a Sunday, and the moment you realize the calling you worked so hard for has quietly started costing you everything. We also talk about what comes next. Becaus...

What does it really look like to go from zero experience to certified, paid, and building a business that fits your life? In this episode, TCCA graduate Jessica Chennault shares her story of going from physical therapist assistant and overwhelmed mom to full-time sleep consultant. She opens up about what made her choose The Cradle Coach Academy, how she started signing clients early, and how she built momentum faster than she ever expected. This conversation is especially powerful for the woma...

Lindsey Heybroek is back and a lot has changed since her first episode. When we last talked, she was just two months into her business. Now, a year in, she’s fully booked, raising her prices, building a networking empire in her local community, and getting ready to leave her full-time job for good. In this episode, Lindsey gets real about what her first year actually looked like — the wins, the hard parts, and everything she wishes she had known sooner. In this episode we cover: ✔️ What pushed...

"What if I get certified… and I can't find clients?" If you've ever had this fear, you're not alone—and you're definitely not crazy for thinking it. In this episode, I'm breaking down exactly how we solved this problem for our students with our 90-Day ...

In this episode, I’m calling out a huge hidden problem in the sleep consulting world: trying to build a business on an identity you haven’t actually earned yet. We’ll talk about the difference between borrowed confidence (copying your mentor, hyping yourself up, hoping no one notices you don’t feel ready) and earned authority that comes from real client experience. I’ll walk you through how we use our Client Confidence Accelerator at The Cradle Coach Academy—working with 5 volunteer families wi...

If the thought of selling makes your stomach flip, this episode is for you. Marli breaks down why being “sales-phobic” doesn’t disqualify you from becoming a successful sleep consultant — it actually makes you uniquely qualified. Instead of sleazy scripts or pressure tactics, you’ll hear how to approach sales as genuine service, build relationships with exhausted parents, and feel confident charging for the transformation you provide. Marli shares real stories from Cradle Coach Academy grads an...

What's the difference between enrolling in a program and actually finishing it? For some people... five years and counting. But for Yusra? Three months from enrollment to certified and launched. In this episode,

This episode is so valuable we are sharing it again! Meet Christina Carpenter - a former marketing professional who traded in her 40-hour corporate workweek for a 10-hour-a-week sleep consulting business that's thriving on referrals alone.

"Can I actually do this business thing?" If that question has been holding you back from becoming a sleep consultant, this episode is for you. You might think you're starting from zero - no business experience, no MBA,

If you're outside the US and limiting your program search to only local options, this episode is for you. I'm breaking down the biggest myth holding international women back from choosing the RIGHT program: the belief that a certification program needs to be based in your country to work for you. The truth? The location of your program doesn't matter—the quality, international recognition, and support structure does. In This Episode, You'll Learn: → Why limiting yourself to local programs migh...

You can love the idea of becoming a sleep consultant and still freeze when it comes to your first client. In this episode, we're talking about the one thing that transforms passion into unshakable confidence—and it's not what most certification programs are telling you. What You'll Learn: Why getting certified quickly and "figuring it out later" actually backfires The real reason 40-60% of people never finish their certification How confidence comes from application, not just information Wh...

You’ve been told to chase the paycheck, not the passion. That fulfillment is a “nice to have”, not a need. But what if that belief is exactly what’s holding your business (and energy) back? In this episode, we’re talking about the real secret behind building a business that doesn’t burn you out: doing work that actually lights you up. Because the truth is, fulfillment isn’t just some fluffy add-on — it’s the fuel that powers consistency, income, and long-term growth. We’ll unpack: Why loving ...

Ever feel like you're constantly choosing between being a present mom or a professional powerhouse, but never both? In this powerful episode, Marli Klaus is flipping the outdated script that keeps so many high-achieving moms stuck in burnout mode. ...

Soccer practice chaos. PTO acrobatics. The guilt cocktail of choosing between being a present mom or a professional powerhouse. Sound familiar? In this episode, we're calling out the false choice that has working moms stuck — and flipping the script. You don’t need another pep talk. You need a proven, time-smart plan built for the life you’re already living. Here’s what we cover: 🔄 Why “freedom or income” is a lie — and how to get both 📅 The real reason PTO isn’t working for moms (and how t...

Want to become a sleep consultant, but you're worried you'll feel stuck re-writing the same sleep plan 14 times and still hovering over send? In this episode, I break down the one thing that separates confident sleep consultants from the ones second gu...

Picture this: You’ve finished your certification. You’ve done the training. You know the material. But when it comes to helping real families… you still don’t feel ready. That nervous knot in your stomach isn’t imposter syndrome - it’s what happens when you’ve skipped the practice that actually builds confidence. In this episode of the Sleep Consultant Blueprint Podcast, I’m breaking down how our students use five volunteer families to bridge the gap between “I hope I can do this” and “This i...

Tired of feeling like you need to go viral or post every single day just to build a business?Here’s the truth: parents don’t hire influencers. They hire trusted experts who solve real problems. In this episode, I’m pulling back the curtain on how our students build profitable sleep consulting businesses in just months—not years—without spending all their time online. You’ll discover: Why trust (not likes or followers) is what gets you booked. How the referral snowball can turn one happy clie...

If you’ve been wondering what’s actually inside the sleep portion of our certification — and whether it truly prepares you to serve families — this episode pulls back the curtain. Inside, I walk you through: What you’ll learn in the sleep curriculum (newborn through age seven). How our expert faculty — from pediatric neurologists to NICU nurses — teach you evidence-based strategies you can trust. Why our approach is science-based, not “fluff” or “no-cry” marketing. The safe sleep guidelines...

Feel like you’re not “business-minded”? That you'll be great at supporting families and coaching, but freeze when it comes to things like marketing, pricing, or finding clients? You’re not alone, and you’re not bad at business. You’ve just never had someone break it down in a way that actually makes sense for your life. In this episode, Marli walks you through: The real reason women get stuck after certification Why most business advice doesn’t work (especially in this space) The 5-phase ro...