Episodes

Jan. 27, 2025

How Passion and Community Created Rapid Success: Lindsey’s Story

In this episode of the Moms Making Money podcast, Lindsey shares her inspiring journey to becoming a successful sleep consultant in just three short months. She discusses the challenges she faced, the passion that drove her to pursue this path, and the early successes she experienced in her new business. Lindsey emphasizes the importance of community and support in her journey and highlights impactful client experiences that showcase the transformative power of sleep consulting. She offers valu...
Jan. 20, 2025

Making Success Happen in just 90 Days

In this conversation, we discuss the journey to becoming a successful sleep consultant, emphasizing the importance of having a solid plan, mentorship, and effective marketing strategies. We share insights on how to build confidence, become an expert in the field, and leverage relational marketing to attract clients. The conversation also highlights a success story of a recent graduate, Lindsey, who quickly achieved profitability in her new business. Here’s what you’ll hear in this episode: Nob...
Jan. 13, 2025

5 Big Marketing Myths

Are you letting fears and misconceptions about marketing and building a business hold you back from your dream of becoming a sleep consultant? In this episode of the Moms Making Money podcast, Marli discusses five common marketing myths that prospective sleep consultants often believe. She emphasizes that marketing is essential for all businesses, regardless of size, and that it should be approached with creativity and connection rather than fear. Marli debunks myths about needing to be everywh...
Dec. 17, 2024

What No One Tells You About Starting a Sleep Consulting Business (My Confessions!)

These are the things that I wish I knew when I started my journey to becoming a sleep consultant.It's so easy to get caught up in the idea that we have to know it all, be it all and never admit to not knowing something. However,
Nov. 22, 2024

How Well-Rounded Experts Can Market Less & Earn More

Today’s episode is all about how you can earn more money without having to market your business more. While we have talked about ways to do this with sleep consulting alone in episode 27, today we are going to talk through another way to make this happen. The world of parenting support is expanding and it is becoming more and more socially acceptable to reach out for and accept support with this job that is the most important and most challenging job out there. Parents are PAYING good money fo...
Nov. 11, 2024

How can you accelerate your business growth and ROI?

In this episode of the Moms Making Money podcast, we discuss the concept of Return on Investment (ROI) specifically in the context of becoming a sleep consultant. We emphasize the importance of understanding both financial and non-financial returns, such as time flexibility and community impact. The conversation covers the journey of becoming a sleep consultant, the essential tools and support needed for business growth, and realistic expectations for achieving ROI within a specific timeframe. ...
Nov. 4, 2024

How long does it realistically take to get certified?

In this week's episode of the Moms Making Money podcast, we break down how much time it will realistically take you to get certified as a Sleep Consultant through The Cradle Coach Academy.We talk through how long the sleep education is,
Oct. 29, 2024

Why NOW is the best time of year to get certified!

In today's episode of the Moms Making Money podcast, we are talking through when the best time to start a Sleep Consulting business is, how to know it's the right time for you to get started, what the natural ebbs and flows are in this business,
Oct. 1, 2024

Why students choose The Cradle Coach Academy

In this episode of the Moms Making Money podcast, Marli Klaus discusses the Cradle Coach Academy and its unique approach to training sleep consultants. She shares the inspiring journey of a recent graduate, Jessica, who is a pediatric occupational therapist and added certified sleep consultant to her skillset. The conversation emphasizes the importance of not only acquiring knowledge but also implementing effective business strategies to succeed in the competitive field of sleep consulting. Mar...
Sept. 16, 2024

When is the Right Time to Get Certified? with Michelle Connor

In this episode of the Moms Making Money podcast, we continue our conversation with Michelle Connor, a Sleep Consultant and TCCA grad who shares her journey of overcoming challenges and pursuing her passion. We discuss the importance of not waiting for the ‘right time’ to start a business, the impact of becoming a sleep consultant on Michelle’s life, and the significance of setting realistic expectations and boundaries in entrepreneurship. Michelle emphasizes that life will always be busy, and i...
Sept. 9, 2024

Challenging Sleep Training Misconceptions with Michelle Connor

Michelle, a high school science teacher and sleep consultant, shares her journey of starting her sleep consulting business alongside her teaching career. She discusses the challenges she faced in finding her first paying clients and the misconceptions surrounding sleep training. Michelle emphasizes the importance of providing a positive experience for volunteer clients, as they become advocates for your business. She also highlights the need for parents to ask for help and challenges societal ...
Aug. 28, 2024

Get Certified and Have Your Business Launched in Just 90 Days

In this episode of the Moms Making Money podcast, we are breaking down exactly how to get a sleep consultant business up and running in 90 days without being hunkered down for hours on end behind a computer. Apply for the Live Certification Program (applications close on Sept. 5th, or when 10 enrollments are reached, whichever comes first): https://thecradlecoachacademy.com/live-application Book a call to chat directly with Marli: https://calendly.com/the-cradle-coach/strategy-call Message Marl...
July 22, 2024

Gentle Sleep Training with Selina Truax

Selina Truax, graduate of The Cradle Coach Academy, shares her journey of becoming a sleep consultant and her passion for gentle sleep training. She emphasizes the importance of maintaining a strong attachment with the child while teaching independent sleep skills. Selina discusses how she found her niche and clients through social media, free seminars, and word-of-mouth. She also talks about the process of hiring team members and balancing work with being present for her children. You can find...
July 8, 2024

Serving 6-8 Families Per Month while Being a Full-Time Mom with Jamie Ortiz

Jamie is a military spouse, which means a lot of time away from her husband. She clearly remembers when she had two little ones and she was exhausted and not present. She remembers thinking “we all need sleep!” Jamie and her husband decided to sleep train their youngest and it changed their lives! Jamie then quickly looked into getting certified because she knew she wanted to help other parents feel that good, too! Jamie received her Sleep Consultant, Newborn Care Specialist and Foster & Adopti...
July 1, 2024

Building a Referral-Based Business with Anneka Muir

Anneka is Irish, is a former marketeer-turned-sleep-coach, wife, mama to 2 little ladies and was an expat in Doha for over 10 years before recently moving back to Ireland. Anneka LOVES her sleep! So whenever she hears a fellow Mama (brand new or seasoned) speak about how exhausted she is, it brings up ALL KINDS OF FEELINGS. Why? Because despite what society wants us to believe, she knows it doesn’t have to be this way. After more than a decade in the corporate world and 2 babies later, Anneka h...
June 24, 2024

The 1st Sleep Consultant in Cyprus EU with Nicole Christodoulou

Can you imagine being the very first certified Sleep Consultant in your area? Such a great opportunity, but also so daunting. Nicole Christodoulou got to experience this first hand when she became the first certified Sleep Consultant in Cyprus, which is located in the European Union. Here is a little bit about Nicole: I am the founder and lead baby and toddler sleep consultant here at The Baby Ypnos. I am an Early Years & Primary teacher, a Music teacher, a wife, and a mother to a wonderful bo...
May 27, 2024

Dealing with Sleep Training Haters

This is a solo episode where you can get a little taste of what it's like working with me inside our community. This is a conversation that we have quite frequently inside our community and that is: How do you deal with the hate that sometimes comes al...
May 20, 2024

Breathing Life Back into Marriages with Hope Frazier

Hope is a mom of three and certified sleep consultant through The Cradle Coach Academy. Before becoming a sleep consultant, Hope was an English as a second language teacher, working both abroad and within the US. She loves that she can now work in her business while raising her kids. She sought out a career in sleep consulting because she sees a massive value in helping parents thrive in their marriages through improving sleep for the whole family. Hope helps parents dream about their ultimate ...
May 13, 2024

Joining the Team of an Another Company with Alyssa Wall

Alyssa Wall is an entrepreneur, wife, nurse and most importantly a mama of one. As a first time mom, she felt super naive to how incredibly challenging it would be to manage the sleep of an infant. Her daughter’s sleep challenges taught her how quickly sleep deprivation takes a toll and how important sleep was for the healthy functioning and wellbeing of her entire family. After many sleepless nights and in desperation to help her daughter learn healthy sleep habits and independent sleep skills,...
May 6, 2024

Launching Courses and a Membership with Amy Motroni

This week's episode is a conversation with Amy Motroni, a Pediatric Sleep Consultant and The Cradle Coach Academy graduate. Amy recently shifted from exclusively one on one service based work to a course and membership model.
April 15, 2024

New Certification at TCCA-An Interview with Lori Steele-Starr

Join Lori Steele-Starr and Marli today as they share big news about a brand new Certification program that is launching at The Cradle Coach Academy! Lori Steele-Starr is dedicated to helping parents navigate the wild ride of raising kids by empowering parents through education, support, and a sprinkle of humor. Lori is a Certified sleep coach turned passionate Parenting Coach, Early Childhood teacher with 28 years in the trenches, professional speaker, defender of play & safe healthy childhoods...
April 8, 2024

Juggling a Full-Time Job with Becoming Certified

Today's episode features Danielle Cyrenne, a Clinical Social Worker from Canada, mom of 2, and Certified Sleep Consultant through The Cradle Coach Academy.Danielle and I chat about how she was able to manage both her full time job and the program while...
March 25, 2024

Niching Down: Foster & Adoption Specialty with Allison Ezell

It can feel really scary to think about niching down, regardless of what business you're in. For Allison, it was never really an option to NOT niche down. She became a Sleep Consultant after identifying a major gap in the market,
March 18, 2024

Do You Have to Be a Mom to Be a Successful Sleep Consultant? Interview with Becca Feeney

Becca is the owner of the Mindful Nursery. She graduated from TCCA a little over 1 year ago. Becca was a full-time professional nanny for years prior to becoming a sleep consultant. She shares her perspective about whether you need to be a parent yourself in order to be a successful sleep consultant, how she was able to leverage the flexibility of her business to make several major life changes less challenging and what her typical days look like. You can find Becca at www.themindfulnursery.com...