Episodes

Have you ever wondered exactly how to structure birth prep so clients feel fully prepared for labor, delivery, and recovery? In this episode, I’m taking you behind the scenes of my 5-Pillar Birth Wellness Framework which is the same system I use in my clinic and teach inside the Birth Academy. You’ll learn how each pillar builds client trust, improves outcomes, and makes it easier to market and sell a complete birth prep program. I’ll share why I created this framework, what it looks like in pra...

Charging $2,500 for a birth prep program might sound impossible but with the right structure, marketing strategy, and message, it’s absolutely doable. In this episode, I share how I went from offering just a couple of birth prep sessions to confidently selling a comprehensive, high-value program. You’ll learn why posting on social media a few times isn’t enough, how to create a “web of marketing” that builds trust, and why focusing on the outcomes your clients want, not just the treatments you’r...

In this episode, I’m sharing what I wish I knew before launching a birth prep program in my clinic, so you can skip the trial and error and get to growth faster. From underestimating the revenue potential to missing key opportunities for referrals and positioning, I walk you through the five biggest lessons I’ve learned since building a successful, scalable birth program. You’ll hear how a structured birth prep program helped me increase revenue per client, get more consistent referrals, become...

If you’re a clinic owner who wants to serve more pregnant and postpartum moms and grow a thriving, sustainable practice, then this episode is for you. I’m breaking down exactly who the Revitalize Birth Academy is designed for, what you get inside, and why it’s not just another continuing education course or business coaching program. You’ll learn how the Birth Academy gives you a plug-and-play clinical framework, marketing tools, and a proven done-with-you roadmap to build out a profitable birth...

A birth prep program isn’t just good for your clients, it’s a smart business move. This episode explores three strategic ways a well-structured birth prep program can grow your pelvic health practice, from boosting client retention to positioning yourself as the go-to expert in your community.

Even experienced pelvic health therapists make these common mistakes when treating pregnant clients. In this episode, Dr. Brenda unpacks the top three clinical errors she sees most often and shares practical ways to improve outcomes, enhance patient trust, and feel more confident in your care approach.

Think it’s just a marketing problem? In this kickoff episode, Dr. Brenda Heinecke breaks down the real reason most pelvic health clinicians struggle to consistently attract pregnant clients. And it’s not what you think! Tune in to uncover what’s missing in your strategy and how to shift from occasional visits to steady referrals and return clients.

(00:09.228) You\'re listening to the CEO and Clinician Podcast, the show for pelvic health pros who want to sharpen their clinical skills, grow a standout practice, and actually enjoy the business side of pelvic health. I\'m Dr. Brenda Heineke, and each episode will bring you no-fluff strategies and real-world takeaways to help you grow with confidence in the clinic and as a CEO. (00:36.718) Hey, are you a pelvic floor therapist who wants to feel more confident treating pregnant and postpartu...