The Empire Builders Podcast

#075: Hershey’s – Milton Hershey – How do I make Milk Chocolate?

Milton Hershey sees his first chocolate bar assembly line at the world’s fair in Chicago. Discover how he transitioned from Carmel to Chocolate.

Dave...

#074: Milwaukee Tools – The Hole Shooter

The better product struggles to become more popular until they demonstrate it in a store window. 

Dave Young:

Welcome to the Empire Builders...

#073: Black Pearls – A new gem is born

Pearl farming became French Polynesia’s most significant export business because two yachts were docked next to one another, and the owners knew...

#072: Wendy’s Dave Thomas – Dave Thomas’s ideas grew KFC

The double burger becomes Wendy’s best seller without changing the price or the size.  It is a profit growing lesson for any business.

Dave...

#071: Apple 1984 Ad – Most impactful commercials of all time

Stephen explains the teaser campaign, the glamour techniques, and the current conversation’s tie-ins that sold 72,000 Macintoshes in only 100 days...