B2B Lead Gen Podcast

How B2B Marketing and SEO Experts use Tech to Generate, Qualify and Convert Leads to Revenue. Show blog: https://www.ericschwartzman.com/b2b-lead-gen-podcast/

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Recent Episodes

How To Stack Marketing Technology with Scott Brinker

Posted March 25, 2021

In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about...

Google Search Quality Rater Guidelines

Posted March 18, 202100:35:13

Katie Robbert is the CEO of Trust Insights, a marketing analytics consulting firm. She is Google Analytics certified, with a Master of Science in marketing...

Growth Marketing Playbook with Ray Wang

Posted March 11, 202100:23:14

The shift to digital was hastened by the lockdown. But are B2B growth marketing ops professionals adopting technology at the expense of personal interaction?...

Best Podcasts with Nick Quah

Posted March 5, 202100:28:45

What makes the best podcasts great is a subjective question with no real answer. In this episode of the B2B Lead Gen Podcast, benevolent journalist...

Powering Modern SEO with Social Media Data

Posted February 25, 202100:29:24

Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy Traditional SEO research has limitations that require more innovative methods...