The Accountability Studio
By building relationships and operating transparent, ethical, consumer-driven processes, BBB National Programs stays on the cutting edge of industry. We track emerging marketplace issues and work to expand and adapt our successful programs and create new
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Recent Episodes
When Are Advertisers Responsible for Consumer Ratings and Reviews?
In the increasingly digital landscape, the influence of word-of-mouth has gone viral. Before making a purchase, consumers frequently turn to a product...
What Do CARU’s Revised Guidelines Mean for Advertisers?
Despite this generation’s comfort navigating digital spaces today, they still face the same cognitive limitations – and therefore, vulnerabilities...
The Best Podcast Episode Ever: What is Puffery?
When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually...
The Past and Future of Privacy Accountability: Is CBPR a Model?
In this episode of The Accountability Studio, Moderator Cobun Zweifel-Keegan, Deputy Director of Privacy Initiatives at BBB National Programs, is joined...
How Do We Step into the Shoes of the Consumer?
When you see an advertisement, you are likely taking in much more than just the words you are presented with. The visuals, sounds, and way the language...
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