The Accountability Studio

By building relationships and operating transparent, ethical, consumer-driven processes, BBB National Programs stays on the cutting edge of industry. We track emerging marketplace issues and work to expand and adapt our successful programs and create new

Recent Episodes

What Does it Take to Get Consumer Perception Surveys Right?

Posted May 25, 2022 • 00:38:42

Consumer perception surveys are notoriously difficult to get right – from what you ask, to who you ask, to how you ask it, there is a lot...

How Can You Avoid the Grey Areas of Green Claims?

Posted April 20, 2022 • 00:42:10

As consumers are increasingly focused on the impact of their purchasing decisions, companies are looking to convey information on the environmental...

COPPA Questions: Are Safe Harbors Effective?

Posted March 23, 2022 • 00:27:52

As the drumbeat to modernize the Children’s Online Privacy Protection Act (COPPA) continues, all components of the 1998 law have come under...

What Evidence Do You Need to Support Health Claims?

Posted October 27, 2021 • 00:40:27

Any sort of advertising claims related to health or wellness have a special place within advertising claims substantiation: all advertising claims need...

Data Privacy Accountability in Practice: A Case Study of Cisco

Posted October 20, 2021 • 00:39:33

In this episode of The Accountability Studio, host Cobun Zweifel-Keegan is joined by two industry professionals for a deep-dive into one company’s...