The Accountability Studio
By building relationships and operating transparent, ethical, consumer-driven processes, BBB National Programs stays on the cutting edge of industry. We track emerging marketplace issues and work to expand and adapt our successful programs and create new
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Recent Episodes
Revisiting the Best Podcast Episode Ever: What is Puffery?
When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to...
How Should You Present Scientific Evidence to Support Your Ad Claims?
Understanding how to present scientific evidence in a substantiation case can be difficult, especially when the data is complex or no industry...
The State of Privacy: How Did We Get Here?
Looking back even just five years ago, the privacy landscape looked nothing like it does today – there was no General Data Protection Regulation...
Introducing Privacy Abbreviated: Meet the Hosts
BBB National Programs is pleased to introduce Privacy Abbreviated. Hosted by privacy experts Dona Fraser and Catherine Dawson, this new podcast...
What Should You Consider Before Making Cosmetics Claims?
The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and feel like...
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