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Why our MarTech Stacks are Letting Us Down
It’s hard to interview really smart people. They have great things to say, but can run them by you at a fast clip. It’s like trying to savor a seven-course...
The Role of Data in Digital Design with WPEngine’s David Vogelpohl
What is the role of data within a digital agency? Should you collect data if you’re redesigning a website? We discuss these issues on Intended Consequences....
Taking the Risk out of your Website Redesign
How is conversion optimization ensuring that website redesigns always deliver an improvement in performance? Brian Massey and Joel Harvey can tell you....
From Segmentation to Contextualization: The New Way to Look at Marketing (Podcast)
Let’s dive into a brand new online marketing concept: Contextualization. Thanks to AI and ML, we have come a long way from creating customer segments....
How to Manage a Digital Marketing Agency Relationship
Think you should be getting more from your digital marketing agencies? Find out how to work with, negotiate with and make your digital agency relationships...
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