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Why Our Website Redesign Wasn't a Disaster [WEBINAR]
On Monday, Conversion Sciences launched a revamped website. As you will learn in our Lab Coat Lessons Webinar, a website redesign can be a very dangerous...
Developing a Maximum Viable Non-Product (MVNP)
When it comes to validating ideas, conversion optimization tools make you leaner than Lean. You're ultra-lean. You're 45-days-in-a-lifeboat lean. You're...
Which SEO Landing Pages Are Making You Money?
When you’re building a blog to bring traffic to your site, it’s the organic search traffic that makes or breaks your efforts. A blog post is an...
The Cognitive Biases that Infest Your Website Redesign
I state that, “A redesign is a big ball of bias-driven assumptions” in my September Marketing Land column The Biases that Drive Crazy Decisions....
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