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Hypotheses: Deciding what to Test
Today’s question is at the heart of AB testing. “How do you decide what elements of a site to test?” We call the test “hypotheses.” But, a...
What I Learned About Conversion Optimization from a Dating Profile
Brian Massey does a live markup of an OK Cupid dating profile using the same criteria that he uses when critiquing a business landing page. Conversion...
Get Around Website Blind Spots with Split Testing Software [PODCAST]
How many goals do you set when you’re designing a split test for your website? We’re goal-crazy here in the lab at Conversion Sciences. It is not...
Landing Pages: Grilling The Conversion Scientist™
It was a dark room with on of those overhead lights above a lone chair. This was the room Joe Kerschbaum found to interview me at the Hero Conference...
Building a Website Optimization Business [AUDIO]
Brian the Conversion Scientist is always excited to share his knowledge about website optimization. He’s also an entrepreneur just like his clients....
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