Episodes

248
March 2, 2026

Corporate venturing as a path to innovation in Japan

You might think that large Japanese companies have trouble innovating. Unfortunately if you believe that, you would be correct. Recently, however, there are a few reasons for hope. The first step to recovery is admitting you have a problem, and Japan Inc. now largely understands that their traditional R&D methods are broken, and are looking to startups for help and inspiration. Corporate venturing (spinning out internal projects as startups) is one such approach. But it's not an easy one. Today ...
247
Feb. 2, 2026

How to sell vegan foods to meat lovers

It's tough to be a vegetarian in a world full of carnivores. It's even tougher to be a startup selling a vegan egg-substitute into a world full of carnivore-dominated market, but that's exactly what Umami United is doing. Umami United founder Hiro Yamazaki explains that the real diver for vegan-food adoption is not ethics or sustainability, but simple economics. The startup's market traction seems to show that he and the team are on the right track. We talk about the importance of keeping an ope...
246
Jan. 5, 2026

What everyone gets wrong about branding in Japan

Japan market entry is hard. Consumer tastes are different, business culture is different, and market needs can be radically different from those anywhere else. Entering the Japanese market is a challenge for even the strongest and best positioned brands. Today we sit down with Ernie Higa, the man behind two incredibly successful market entries, Dominoes Pizza and Wendys, both of which looked like extreme long-shots at the time. We talk about when to localize and when to stay true to the brand, t...
222
Aug. 19, 2024

Why SaaS is growing so much faster in Japan Shinji Asada – One Capital

SaaS startup valuations and growth rates have dropped sharply in most of the world, but not in Japan. SaaS startups are growing fast in Japan, and that trend is set to accelerate even more over the next five years. Today Shinji Asada of One Capital explains Japan's still-untapped SaaS potential, his unique SMB and product-focused investment thesis, and the big changes that are happening in Japan's startup ecosystem. It's a great conversation, and I think you'll enjoy it.
219
June 24, 2024

The surprising future of Japan’s new robot companions

Japan thinks about robotics and AI differently that the West. In addition to the functional, productive role that robots play, a lot of thought is also given to our interactions and the relationship we build with them. Today we sit down with Shunsuke Aoki, founder of Yukai Engineering and one of the most innovative and creative thinkers on the emotional connection between humans and machines. We talk about the future of robot companionship, how AI will change the definition of culture, and why f...
215
April 1, 2024

Startups need to think global, but you need to beware of being global

Japanese HR departments are in a bit of a panic right now. The increasing job mobility that startups have unleashed is forcing them to rethink their entire mission. Today we sit down and Takako Ogawa, co-founder and CEO of Panalyt, a startup at the center of this transformation, and we talk about the changing career paths in Japan, when startups need to change CEOs, and the dangers of going global that people don't seem to talk about. It's a great conversation, and I think you'll enjoy it.
208
Sept. 18, 2023

So you want to disrupt finance? This is what it’s going to take

For decades (centuries, really) lending in Japan has relied on personal guarantors and introductions rather than objective credit scoring. This startup is changing that. Before starting Credit Engine, which provides credit scoring, automated approvals, and other services to mega-banks and other financial institutions, Sei Uchiyama founded an online lending startup to ensure he understand this market from the bottom up. Credit Engine currently automates everything from loan approvals to the colle...
207
July 24, 2023

Legal AI will shatter your perspective on legal advice

The legal system is complex, hard to understand, expensive to navigate, and ripe for disruption. In the future, we will still need lawyers to help us understand the law, but it look like we are going to need far fewer of them than we have today. Nozo Tsunoda is an attorney who walked away from a promising legal career to start LegalOn, an AI startup focused on making the practice of law more efficient, transparent, and easy to navigate. We talk about why corporate legal departments are the early...
200
Jan. 9, 2023

The forgotten mistake that killed Japan’s software industry

This is our 200th episode, so I wanted to do something special. Everyone loves to complain about the poor quality of Japanese software, but today I’m going to explain exactly what went wrong. You'll get the whole story, and I'll also pinpoint the specific moment Japan lost its way. By the end, I think you'll have a new perspective on Japanese software and understand why everything might be about to change. You see, the story of Japanese software is not really the story of software. It's the stor...
156
Jan. 6, 2023

The Ultimate Guide to Raising Money in Japan [Updated]

Today I explain how to raise money as a new startup founder in Japan. I’m going to give you a clear and actionable plan so that: 1) You can decide which VCs you should approach 2) You can set up meetings with partners at reputable Japanese VC firms 3) You how to pitch in the most effective way possible 4) You will have some strategies to help you actually close the round, and get the money in the bank. And you’ll be able to do it all in a reasonable amount of time without going absolutely crazy ...
197
Oct. 10, 2022

The secret of humble food from expensive tech

The way we get our food is changing. Many are discussing how to make modern farming more sustainable, but this startup working to end it entirely. Ikuo Hiraishi is a serial entrepreneur and the Japan head of Infarm Japan, an urban-farming startup growing food at supermarkets. In fact, as Ikuo explains, a lot more of your food is grown indoors than you probably imagine. The future of food will look nothing like its past. t's a great conversation, and I think you'll enjoy it.
196
Sept. 12, 2022

The surprising things AI wants to know about your health

We need to get the health care revolution right. Artificial Intelligence promises to reduce bottlenecks, improve quality of care, and allow our over-stretched healthcare systems to scale to met the needs of the aging global population. But it's not going to be easy. Today we talk with Kota Kubo, founder of Ubie about the opportunities and challenges involved in the coming wave of healthcare innovation. And since Ubie just raised $27 million to fund their global expansion, you'll be hearing a lot...
195
Aug. 15, 2022

The $290 billion e-commerce trend you’ve never heard of

World-changing trends can start anywhere in the world today. Because the social media platforms evolved differently in Northeast Asia, e-commerce developed differently as well. And because of recent shifts in regulation and social attitudes, Western social media is going to start to look a lot more like it does in Aisa, and e-commerce trends will follow. Today Masa Shimizu, founder of Zeals, explains the origins and structure of chat-commerce and how it might lead to a friendlier, more enjoyable...
194
July 11, 2022

The dangerous defect in most SaaS startups

You never hear the names of some of the world's best SaaS startups. Why waste money building awareness among consumers when you can quickly and steadily grow your B2B business across Japan then across Asia? Today Yu Taniguchi founder of TableCheck returns to the show and answers that question. TableCheck is rapidly expanding their table-management system business by throwing out a lot of the traditional SaaS playbook, and Yu lays out a model for sustainable, scalable SaaS startups. It's a great ...
193
June 13, 2022

Will Japan’s Manga industry ever really change?

Manga is one of Japan's best known exports, but it's surprisingly hard to make money here. Today we dig into exactly why this is. We sit down with Sho Ishiwatari, founder of Mantra, who explains how is company is trying to expand the global market by streamlining the translation and global marketing processes. We also talk about why manga is so much harder than books for AI to understand and a few ways Japanese universities are trying to develop and inspire the next generation of Japanese founde...
189
April 18, 2022

The secret edge of Japan’s best SaaS startups

There is a very good reason B2B SaaS is huge in Japan right now. Today we sit down with Chiemi Kamakura, co-founder and CEO of Agatha, and she explains why. Agatha is a Japanese SaaS company that has been global from Day 1, but is leveraging some unique strengths developed in Japan. We talk about how Japanese SIs have responded to SaaS, why Japan is likely to see a lot more female founders soon, and the fact that Japanese managers and regulators actually hate paper just as much as the rest of us...
189
March 21, 2022

How do you know if your startup idea is bad?

Coming up with ideas is easy. Spotting the bad one early is a rare skill. Today we talk with Yo Shibata serial entrepreneur an investor about how you know if you really have a great startup idea. We chat about what it was like being acquired by Rakuten, and what can be done to improve M&A in Japan. Yo also talks publicly for the first time about is new startup and why the current B2B SaaS trend in Japan might have peeked and might be about to completely reverse itself. It's a great conversation,...
189
Feb. 14, 2022

Can Japan’s “Anti-Uber” disrupt global airport transport?

Once the disruptors become the incumbents they are ripe for disruption. Uber, Grab and rest of the ride-sharing startups have clearly disrupted the global taxi industry, but that doesn't mean they got it right. That doesn't mean their market position, or even their business model, is secure. Today we sit down with Sota Kimura, founder of SmartRyde, a Japanese startup focused on getting airport ground transfers right. We talk about building a business based on quality and brand in a traditionally...
188
Jan. 17, 2022

What three-card monte can teach you about NFTs

NFTs are easy to understand if you examine their core utility. Unfortunately, there are thousands of NFT promoters spending millions of dollars to make sure you never look at that. This episode is a departure from our standard format, but it's an important topic. I want to explain what NFTs actually are and how you can best make money with them -- if you really want to. Our Japanese founders will be back next episode. So let’s get right to it. Transcript This is it, gentlemen. This Queen of Hear...
186
Nov. 22, 2021

But what if your data is too big for the Cloud?

As a society, as a species, we have way too much data on our hands. A decade ago, our data got too big for our local systems and so we moved it into the cloud. And now, well, our data has gotten too big for the cloud and we're moving it back on premises. Now, I promise this will make a lot more sense in a few minutes, when we sit down with Michael Tso, co-founder of Cloudian. Cloudian makes massive scale storage systems, massive as an hundreds of petabytes of storage that can run on site and sea...
185
Oct. 25, 2021

DJ Selects: How Government Money is Hurting Japanese Startups

Japanese university and government venture funds play a much larger role in Japan than in the West. I've always considered this difference to be, on balance, neutral, today's guest makes a convincing case that these funds are actually hurting the startup ecosystem here. Today we sit down and talk with Hiroaki Suga, co-founder of PeptiDream. PeptiDream is now a $7 billion biotech company, but it started out as a couple of university faculty members funding operations out of their own pockets. Pep...
184
Sept. 27, 2021

This disruptive tech started with a dance move

It's hard to get paid to do what you love. Perhaps no one understands this better than dancers, but Taku Kodaira and his team at Mikro Entertainment are on a mission to fix that. But this conversation, and Mikro Entertainment itself, is about much more than dance. Mikro's marketplace for dance moves is just the first application of Mikro's new motion-capture technology, and things are just getting started. Today, Taku and I talk about the surprising economics of dance moves, the adoption curve o...
183
Aug. 30, 2021

The Future of Disrupting Japan

Disrupting Japan turns seven years old this week! Unfortunately, because of current conditions in Japan, we won't be able to sit down over a beer and talk about startups live as we usually do. Today, I'd like to share a story in three acts. We'll talk about the podcasting industry, what Disrupting Japan really is, and the likely future of Japanese startup founders. Please enjoy.
182
July 26, 2021

The new era of Evocative Machines. Why you’re going to love it.

We speculate a lot about our future "robot servants" or "robot masters", but that whole metaphor is wrong. It's not going to happen that way. This is a very personal and rather speculative episode. No guests this time. It's just the two of us. In past episodes, you have already met some of the founders at the center of an amazing cluster of startups that have the potential to redefine the way humanity interacts with machines. Evocative Machines is a uniquely Japanese approach that has universal ...