Growth with Matt Bilotti

"Growth" has inundated the tech scene, but for many of us, it's really just a phrase (and few can actually explain what it means). Drift's Senior Product Lead, Matt Bilotti, is tired of just nodding and smiling at the term. So every other Wednesday, he me

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Recent Episodes

Here's How A Beloved Local Brand Successfully Applied Growth Principles To Retail

Posted November 13, 2019 • 00:29:38

Most growth conversations out there are focused on software...but what about retail? In this conversation, Matt chats with Lauryn Isford (currently...

How Is Growth Design Different From Product Design?

Posted October 30, 2019 • 00:18:06

Growth and product design – are they really all that different? Turns out, it’s not a yes or no answer, so Matt sits down with someone who straddles...

Building a New Use Case to Unlock a Growth Lever

Posted October 16, 2019 • 00:38:48

What seems like a negative customer behavior for your business can be flipped on its head and turned into a new opportunity. This happened to the team...

The 8 Most Important Psychological Principles That Growth Teams Should Know

Posted October 2, 2019 • 00:37:54

Understanding the core psychological drivers behind the humans using your product can supercharge your growth. And you’re definitely leaving money...

How To Think About (And Experiment With) Your Pricing

Posted September 18, 2019 • 00:30:12

One of the trickiest things to figure out and get right is your pricing. And is it ever really...right? On this episode of Growth, Matt sits down with...