Growth with Matt Bilotti
"Growth" has inundated the tech scene, but for many of us, it's really just a phrase (and few can actually explain what it means). Drift's Senior Product Lead, Matt Bilotti, is tired of just nodding and smiling at the term. So every other Wednesday, he me
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Recent Episodes
What Is Product-Led Growth Anyway?
With customer acquisition costs creeping up higher and higher, a new go-to-market strategy has emerged: product-led growth. In this episode, Matt sits...
Building a Growth Process That’s Right for Your Team (and What We Do at Drift)
It's the #1 question growth teams ask other growth teams: What's your process? Because maybe you're struggling to get your team onboard, or you're having...
How to Build a Product That Acquires Users (with Strategies from Dropbox, Zoom, Evernote & More)
We all want to build products that acquire users. But it's way easier said than done. Or is it? Yes, the marketplace is getting more crowded every day,...
Using Growth Tactics to Go Downmarket: Lessons From the Trenches
When you’ve already unlocked growth in the enterprise, the only thing to do is to keep going upmarket, right? Wrong. So when Travis Kaufman's (VP...
How To Set Goals For Your Growth Team
Setting goals is hard. And setting goals for your growth team is no exception. So on this episode, Matt shares an inside look at how Drift's growth...
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