CMO Conversations with Tricia Gellman

Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What a

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ABM Is Not A Destination, It’s A Journey (With ThoughtSpot’s Scott Holden)

Posted August 27, 202000:26:42

Marketers, buckle up. Because on this episode of CMO Conversations, we’re talking all about account-based marketing. No fluff, just honest-to-goodness...

Why Marketers Need To Obsess Over Their Differentiation And Their Story With ThoughtSpot’s Scott Holden (Part 1)

Posted August 13, 202000:27:43

When it comes to marketing, the message is...everything. At least that's how Scott Holden (CMO of ThoughtSpot) thinks about it. In this episode of CMO...

Why Mental Health And Vulnerability Belong In The Workplace (With G2’s Ryan Bonnici)

Posted July 31, 202000:30:01

Ryan Bonnici stopped setting his therapy sessions as 'private' on his work calendar. And he wasn't quite prepared for what happened next. Because by...

How To Scale Your Career (And Your Marketing Team) Really Fast With G2’s Ryan Bonnici – Part 1

Posted July 16, 202000:33:41

At the age of 10, Ryan Bonnici decided he wanted to be a CMO. By the age of 30, he’d joined G2 and turned that dream into reality. In this episode...

1 Role, 100 Different Definitions: What It Really Means To Be A CMO In 2020 (With SEBA International’s Kate Bullis)

Posted June 18, 202000:40:47

If you asked 100 people what a CMO does, chances are you’ll get 100 different answers. Kate Bullis knows this struggle all too well. Now Kate may...