CMO Conversations with Tricia Gellman
Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What a
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Recent Episodes
Focus on the Right Thing (& How to Figure Out What That Is) with 6sense’s Latané Conant
Latané Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role.Yes, you read that right.Beginning...
Why Community Is the Key to Growing Demand for Your Business with Hopin’s Anthony Kennada
What does the future of corporate events look like? That’s a question Hopin, an event technology platform, was asking even before the COVID-19 pandemic. Anthony...
Becoming a Front-of-House Marketer with Talend's Lauren Vaccarello
Starting out as “the search girl” at Salesforce, Lauren Vaccarello always knew there was more to digital marketing than met the eye 12 years ago....
How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit
How do you know what your customers want? It’s not a guessing game, and Swan Sit knows this best. Building out digital marketing programs at companies...
[Rebroadcast] What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)
This week, we’re throwing it back to one of our favorite episodes with First Advantage’s head of global marketing, Katharine Mobley. In this episode,...
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