The Empire Builders Podcast

Reverse engineering the success of established business empires.

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#061: Mrs. Fields - Why does the mall smell so delicious?

Posted August 9, 202200:18:31

How giving away free samples created an empire of 250 stores worldwide in just 15 years, Debbie Fields’ success as an empire builder is inspiring.

Dave...

#060: Leatherman - Is it a tool?  Is it a knife?  That was the problem.

Posted August 2, 202200:16:31

Why did it take ten years to make the first sale? How did they grow to sell over three million tools a year? I’m not sure I could have done what Tim Leatherman did.

Dave...

#059: Demographics - Why there is such a shortage of workers

Posted July 27, 202200:18:20

2020 first time in seventy years, people leaving and joining the workforce have reached the balance point. Ten years from now, more people will be leaving...

#058: Shreddies – Good good whole wheat Shreddies

Posted July 20, 202200:19:28

Sold in Canada, UK, and Australia this breakfast cereal was a boring and dying brand until…. Find out how a simple twist made all the difference to...

#057: Heinz – his favorite number was 5, and hers was 7

Posted July 13, 202200:19:48

From debtors prison to the fastest-growing company in America. HJ Heinz is the story of fish guts, watery ooze, and new manufacturing breakthroughs.

Dave...