Episodes
179
Nov. 13, 2024
#179: Banana Ball – Frictionless Baseball
The Banana’s asked one fundamental question to revive a defunct minor ball team. What do fans hate about going to a game? Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick in business partner Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, ...
178
Nov. 6, 2024
#178: Spin Master – Yep, The Toy Company
Going from public domain toys to Spin Master Originals was a must. How did Harari, Rabi and Verity do it? It wasn’t with the devil sticks. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponso...
177
Oct. 30, 2024
#177: Lip Bar – All Natural Happy Place
This is how you go from not wanting to be unhappy to working your passion to Shark Tank to Lipstick Empire. Way to go, Melissa Butler. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, w...
176
Oct. 23, 2024
#176: Mars – Part 2 – The Best Chocolate Union
When you need the chocolate you find creative ways to make the deal work. See the best of both worlds. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from Mom and Pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re ...
175
Oct. 16, 2024
#175: Mars – Part1 – Like Father Unlike Son
Franklyn Mars bails his son Forrest out of jail. Then Forrest decides to build a bigger company. Mars is an absolute empire. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is … ...
174
Oct. 9, 2024
#174: Daniel Whittington – The Chancellor, The Myth, The Legend
Daniel Whittington spent 7 months crafting the perfect message and a mere 10 minutes on the the plan of attack. How did it turn out? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, wh...
173
Oct. 2, 2024
#173: Scrabble – Strategic Crossword Empire
Alfred Butts worked on this game from 1938 until 1949 and then gave up the rights to James Brunot for royalties. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us...
172
Sept. 25, 2024
#172: Marriott – Creating the Future of Hotels
J.W. Marriott had a gift for seeing what the public needed and made sure to give it to them. Marriott is the epitome of Entrepreneur to Empire. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our s...
171
Sept. 18, 2024
#171: Teenage Mutant Ninja Turtles – Cowabunga, Dude
A one point more TMNT action figures where sold than Snickers chocolate bars. Instantly qualifies as an Empire. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, word from our sponsor, which is, well, it’s us, b...
170
Sept. 11, 2024
#170: Connect 4 – Tic Tac Checkers
Dave Dave Young had no recollection of this game. Really, he didn’t know. But after hearing this story he applauds Howard Wexler for knowing himself. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, word from ou...
169
Sept. 4, 2024
#169: Hilton – Unlucky???
Conrad Hilton, despite being unlucky, created what we now know to be the hotel experience. Always improving customer experience. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner Dave Young. Before we get into today’s episode, a word from our sponsor, which is...
168
Aug. 28, 2024
#168: Uno – Say My Name, Say My Name
Would you remortgaging the house, driving around the country and put your home address in the public for Millions? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Sample is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well it’s u...
167
Aug. 21, 2024
#167: Clue – When Murder Becomes a Game
Anthony Pratt wanted to elevate playing board games from games of chance to thinking games. His wife was responsible for keeping it random. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our spons...
166
Aug. 14, 2024
#166: Rocky – Not Just Another Bum in the Neighborhood
Sylvester Stallone was not making it, trying to be an actor. So, instead of giving up, he tried a different path. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s u...
165
Aug. 7, 2024
#165: Costco – 900 Stores vs 10,000
Sol Price had and idea that he was not going to let go of. No matter how many times others tried to take it away. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us,...
164
July 31, 2024
#164: Howard Johnson’s – He Saw The Future
Seeing that the world was getting faster and smaller, Howard Johnson started a hospitality empire. The first restaurant franchise. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which...
163
July 24, 2024
#163: Lite Beer – Diet or Less Filling
Even if you make an awesome product, if you don’t help your perfect customer identify with your brand, it won’t sell. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it...
162
July 17, 2024
#162: Avon – Ding Dong Avon Calling
David McConnell ditched his door to door book selling gig to pursue the bribe that he we giving for attention. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the Not-So-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, b...
161
July 10, 2024
#161: How To Create A Strategy – Let’s get real.
Do not confuse Strategy with Best Practices. Creating a great strategy will allow you to stand out, not fit in. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well it’s us. ...
160
July 3, 2024
#160: Hires Root Beer – The Origin Of Root Beer
What do you d What do you drink when water is not good for you and your only other option is alcohol? Well, you rename root tea to root beer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our spon...
159
June 26, 2024
#159: Calendly – Made It Simple
The secret to creating something viable is you better be highly engaged in it. Tope Awatona learned this lesson the hard way. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, ...
158
June 19, 2024
#158: Yahtzee – Part Myth Part Real
Edwin Lowe, yes the Beano… uhm Bingo guy took all he learned and created Yahtzee. You need to be observant. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner Dave Young. Before we get into today’s episode, a word from our sponsor, which is… Well, it’s us. But ...
157
June 12, 2024
#157: Pictionary – Followed a Path To Success
Recognizing problems growing a new game and then looking for solutions that have worked in the past. WTG, Robert Angel. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well...
156
June 5, 2024
#156: Liquid Death – 99% Marketing
Liquid Death is what happens when a very creative marketing guy got frustrated with the lack of courage from clients and bosses. Dave Young: Welcome to, The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple, is a Marketing Consultant, Story Collector, and Storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which...