What It Means: A Forrester Podcast
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
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The new tech revolution
Forrester Vice President and Principal Analyst Brian Hopkins discusses the new technology revolution and its far-reaching implications to what companies...
Forrester's What It Means Podcast
The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In...
The economics of CX
Forrester Principal Analyst Maxie Schmidt-Subramanian reveals the powerful (potential) relationship between customer experience (CX) efforts and financial...
The New Business Of Emotion
James L. McQuivey, Vice President and Principal Analyst at Forrester, delves into the recent discoveries on how emotion really works and what it means...
What It Means
The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In...
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