What It Means: A Forrester Podcast
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
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Recent Episodes
The rise of the industrial digital platform
Forrester Vice President and Research Director Pascal Matzke examines the rise of industrial digital platforms and how they are changing businesses...
The retailer’s dilemma — a brick-and-mortar or brand problem (or both)?
Forrester Principal Analyst Brendan Witcher examines the current and somewhat confusing state of retail, disentangling why some retailers are struggling...
The CIA breach and the IoT security wake-up call
Forrester Principal Analyst Jeff Pollard discusses the implications of the CIA breach — exposing the immediate and far-reaching security threats driven...
Rethinking customer loyalty
Forrester Analysts Emily Collins and Rick Parrish examine the changing — or eroding — state of customer loyalty, as aged loyalty programs are misfiring...
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