What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

Prioritizing cybersecurity: learnings from WannaCry

Posted May 18, 201700:18:09

Forrester Principal Analyst Jeff Pollard explains the WannaCry ransomware attack and what it means to business and technology leaders as companies and...

The death of a (B2B) salesman

Posted May 11, 201700:22:59

Forrester Vice President and Principal Analyst Andy Hoar discusses the large-scale displacement of B2B sales reps by 2020, triggered by the powerful...

Futurology: from mobile silos to open ecosystems

Posted May 4, 201700:28:21

Forrester Vice President and Principal Analyst Michael Facemire describes a technology future that is on one level so obvious and human but on another...

The uncertain future of banks

Posted April 27, 201700:19:09

Forrester Vice President and Research Director Benjamin Ensor discusses the uncertain future of banks — and the outside players threatening banks’...

With me or against me: the values-based consumer

Posted April 20, 201700:19:40

Forrester Senior Data Analyst Anjali Lai examines how the current turbulent social climate and the emergence of the values-based consumer are putting...