What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

The end of advertising as we know it

Posted June 15, 2017 • 00:23:50

Forrester Analysts James McQuivey and Keith Johnston describe a seemingly inevitable shift in advertising: from interruptive ads to experience-driven...

Carnival Corporation’s experience revolution

Posted June 8, 2017 • 00:31:30

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The consequences of the end of advertising

Posted June 2, 2017 • 00:33:23

Forrester Analysts James McQuivey and Keith Johnston continue their discussion on the end of interruption-based advertising and reveal who the winners...

The power of a values-based strategy

Posted June 1, 2017 • 00:23:12

Forrester Principal Analyst Jim Nail shares how brands can align with consumers’ values to win their hearts and wallets.

Countdown to GDPR

Posted May 25, 2017 • 00:23:55

Forrester Principal Analyst Fatemeh Khatibloo examines the impact of the new General Data Protection Regulation (GDPR), which rewrites privacy rules...