What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

The Changing Nature Of Agencies

Posted March 8, 2018 • 00:24:34

Forrester Principal Analyst Jay Pattisall discusses the threats and changes that agencies are facing and what they need to do now to survive an uncertain...

The Illusion Of Insights (Live)

Posted March 1, 2018 • 00:15:56

Forrester Vice President and Research Director Sri Sridharan discusses how to avoid the illusion of insights in the quest to become an insights-driven...

Identity for profit

Posted November 16, 2017 • 00:29:11

Forrester Vice President and Principal Analyst Andras Cser discusses how identity management can enhance customer experiences and drive growth.

Demystifying the internet of things (IoT)

Posted July 6, 2017 • 00:21:42

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The power of defining moments

Posted June 29, 2017 • 00:27:48

Bestselling author and Stanford professor Chip Heath examines how identifying and building "defining moments" is changing the game for experience design...