What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

Nespresso’s Digital Transformation: From Vision To Operational Reality (Live)

Posted April 5, 201800:23:06

Global Head of eCommerce Cyril Lamblard discusses Nespresso's digital transformation from a centrally managed eCommerce team of seven people to a matrixed...

Russia’s Latest Cyberattack Sheds Light On Infrastructure Vulnerabilities

Posted March 29, 201800:24:28

Forrester Principal Analyst Chase Cunningham describes how Russia's cyberattack on U.S. infrastructure sends a critical message to firms: Prioritize...

How Financial Services Firms Are Reinventing Themselves

Posted March 22, 201800:26:54

Vincent Bastid, CEO of the European Financial Management Association (Efma), discusses the necessary reinvention of financial services — and how firms...

Reimagining The Customer Experience In Utilities

Posted March 15, 201800:33:56

John Lincoln, customer experience leader at Duke Energy, and David Schoenberg, director of customer experience at PG&E, discuss how utilities are...

Bonus: Why The Home Depot Wins At Mobile Web

Posted March 8, 201800:32:33

Forrester Vice President and Principal Analyst James McQuivey interviews Prat Vemana, vice president online at The Home Depot, to understand how the...