Episodes

Not that long ago, interior designers who wanted to get their projects or profiles published had just a few options—mainly newspapers and magazines. Today, the digital revolution has created a plethora of new media hungry for content. How to decide where and what to publish with whom? In this episode, Gail talks with publishing and public relations expert Kelly Peterson. Kelly has over 40 years of experience in advertising sales and marketing initiatives. Among other publications, she worked at...

Artificial intelligence (AI) is still in its infancy. But already its impact is being seen in how people work, create content, search for information, and interact online. Only a fraction of the interior design industry is currently using AI on a regular basis. In the not-too-distant future, however, AI will be integrated into almost everything designers and their clients do. In this episode, Gail talks with Douglas Robb, creator of Interior DesignHer and founder and editor of Interior Design T...

What are you struggling with at the moment? A business issue? A design issue? A personal issue? Whatever the matter, rather than struggle alone, seek out advice from someone who can help you resolve it. You will learn something new, gain a new perspective, and be able to return to a more balanced, productive state of mind. In this episode, Gail talks with Mike Agugliaro, founder of FuDog Group, an online firm focused on accelerating personal growth and mind growth. After starting, growing and s...

When builders and interior designers work together, magic happens. A well-built and well-designed home is a win-win for the builder and the homeowner. If you’ve never worked on a new construction project, you may be wondering how to tap into the high-end luxury home market. Start by educating yourself about what a builder needs and the value you bring as a designer. In this episode, Gail talks with Brad Leavitt, president of AFT Construction in Scottsdale, Arizona. Founded in 2013, AFT Construc...

You don’t last 20-plus years in the interior design industry without learning a few valuable lessons along the way. While every interior design firm is unique, the principles of sound business management and marketing still apply. You can learn them the hard way, or you can learn them from others who’ve learned the hard way. The latter path is less of a steep and bumpy road to long-term growth and success. In this episode, Gail talks with Katie Decker-Erickson, principal with Color Works Design...

Interior design is demanding work, involving thousands of detailed decisions, project challenges and competing personalities. That can give rise to a lot of friction and stress. While you can’t eliminate every stressor, you can minimize them by establishing good project management practices and cultivating mental fitness. In this episode, Gail talks with mental fitness coach Janine Aurichio. A self-titled “Joy Master,” Janine offers an approach she calls Life Styling that trains interior design...

It seems like everyone nowadays has a podcast. So why not you? Although one might argue that there are far too many podcasts, they are extremely popular ways of consuming information. Like blogs and videos, different podcasts attract different audiences, offering something for everyone. That makes them a great medium for marketing and building brand awareness if you tap into the right niche. In this episode, Gail talks with Nicole Lashae Ben, CEO and founder of Thrive in Design, a web-based fir...

All designers aim to create environments for their clients that will improve their lives and support their health and wellness. In the execution of those designs, that often focus on functionality and aesthetics, other areas of wellbeing may get overlooked. Taking a broader, more holistic approach to client needs and the connection of the space to the natural environment can produce additional benefits. In this episode, Gail welcomes back to the podcast Matthew Tenzin, principal designer with J...