Episodes

5 Features for your women owned website. Welcome to our new website! We’re celebrating the official launch of AuthenticOnlineMarketing.com, and this is an invitation to join in! If you are listening the week of May 9th, 2022, we want you to celebrate with us. All week long, we’ll have special activities going, so hop over to my Instagram at @authenticonlinemarketingpod and follow along to see the activity of the day so you can win some cool stuff! We’ve got a giveaway, 24-hour scavenger hunt, li...

Today, we're celebrating one year of the Instagram Insider Hacks podcast by revisiting our top 5 downloads of the year. Can you believe it? To help me celebrate, I've invited my audio engineer and virtual assistant to join me today. We're going to review the top five downloads of the podcast as they surprise me one by one, because I don't know the results. So, stay tuned to the end. We will wrap up this episode with a big red bow for a special announcement. Oh, and the people I mentioned? They ...

Welcome to episode 41, "5 Authentic moneymaking ideas that deliver results." For the last three episodes, we've been learning how to make money from the Instagram platform. I'm pleased to deliver this final episode today in the series based on actual case studies from my results and that of my clients and podcast guests. Click below for show notes https://ruthiegray.mom/authentic-money-making-ideas/ 5 Authentic Moneymaking Ideas that Deliver Results Now, in case you're behind on your listeni...

Today we're discussing Using Kickstarter to Fund Your Project on Instagram. We're joined by my good friend, colleague, and member of my own Instagram Insider community, Christa Hutchins. Congratulations on your new podcast! It’s called “Just One Simple Thing” and it’s so great. It has short succinct gems of wisdom and practical tips! Every week, there’s an action step. So far, my favorite is episode 5 - “What type of stuck are you?” Let's get into it! Click below for show notes https://ruthieg...

Welcome to Part 2 of our series on Instagram monetization, Social selling: How your amazing content can explode growth (and sales!). Today’s Instagram expert and special guest is Carrie Wilson, business owner and homesteader, at @thelittlepalletfarmhouse on Instagram. Click below for show notes! https://ruthiegray.mom/social-selling-how-your-content/ Carrie Wilson, thelittlepalletfarmhouse Carrie’s Passion to Profit Pathway Carrie shares her advice on how to take advantage of newly released ...

In this episode, I spoke with Suzy Goodwin on how to generate Instagram revenue by driving traffic to your website. Suzy is a 100 mile ultra marathoner, former Guinness World Record holder, triplet mom, and podcaster. Her podcast, called "Run, Lift, Mom" provides quick bites of training advice and interviews with subject matter experts, and she is today’s Instagram Expert for our series on Instagram monetization! We will hear from Suzy on how she uses organic marketing to drive traffic to her po...

Have you ever wondered how you can drive Instagram traffic to your podcast, blog, product, or website? You've come to the right place! In this episode of Instagram Insider hacks, we discuss just how you can do this by incorporating one of Instagram's most powerful and simple tools. click below for show notes! https://ruthiegray.mom/ep-37-drive-instagram-traffic-with-stories/ If you're unfamiliar with stories or how to use story features, take my free 7-Day Instagram Story Challenge for a quic...

In this special episode, I interviewed several members of my Insider Intensive group about Instagram accountability! You’ll get to hear valuable insider information from these soon to be graduates. First, we hear from Melissa Smythe of Braver Boulder Living she and her husband share an account and run it. https://ruthiegray.mom/ep-36-instagram-accountability/ It Starts With Community Melissa: At first, I was floundering. I knew in my heart what I wanted to do but I didn't know how to express ...

One thing I’ve learned in the past few years while growing my platform is that I want to reach followers - authentic followers. This translates into quality over quantity; letting go the vanity metrics. Click below for show notes! https://ruthiegray.mom/tips-to-reach-followers/ 12-Week Insider Intensive https://ruthiegray.mom/insider-intensive/ Authentic Instagram Engagement Facebook group A Quick Word on the Insider Intensive Before I share what did and didn’t work for me, I want you to k...

Want to know how to really experience audience growth? Try following these 5 simple steps below! There are two kinds of community - colleagues and followers. You can't have a strong one without the other. Click below for show notes! https://ruthiegray.mom/five-steps-to-audience-growth/ 5 Steps to Audience Growth * Nail down your avatar. Get clear. Hang out where they do. Be YOUnique. Do NOT participate in follow for follow (We talk about the dangers of this in Ep 33!). Find your like-minde...

I just did a search in Google. I typed in “How to grow on Instagram”. Guess what I found out? There are a lot of people out there willing to take your money in exchange for fake followers. Should you purchase followers for quick growth? Is there ever a time when this would be beneficial? How can I grow my following? It seems like my growth has been slower than molasses. What’s the point if I’m not gaining traction? Be sure to join my 5-Day Instagram Growth Challenge starting Monday, March 8, ins...

Have you ever wondered how to choose the right social media thought leader to follow? Look no further! Welcome to Episode 32 of Instagram Insider Hacks where today I’ll be discussing with Lisa Yvonne on this very topic. Lisa is the founder of @CoffeeandKeyboardco on Instagram, and she's a friend of mine and Business coach here to share some wisdom with us! (Click below for show notes) https://ruthiegray.mom/social-media-thought-leader/ Lisa Yvonne @coffeeandkeyboardco https://www.instagram.c...

My guest today speaks about building an Authentic Instagram Platform, and her name is Belinda Letchford, my good friend and parenting coach. Today we're discussing learning how to implement an IG strategy without compromising your calling. She has learned valuable insights from our pro member hot seats like how to better use stories, make connections with your target audience, and more. Belinda Letchford lives in Australia, writes on her website and she talks to Moms across the world (thanks to...

Have you wondered how to build marketing trust on Instagram? Today we'll show you how from a former coaching session with my Insider Intensive Community! (Click below for show notes.) https://ruthiegray.mom/build-marketing-trust/ Resource Cited: Instagram Live for Marketing with Wren Robbins 3 Uncommon Prompts to build marketing trust on Instagram When trying to build marketing trust on Instagram, It’s easy to feel stuck and that you don’t have anything creative to share, but I’ll tell you ...

Looking for a way to simplify your Instagram posting schedule? Listen in! (Click below for shownotes) https://ruthiegray.mom/simplifying-instagram-posting/ Simplifying Instagram Posting Processes Ruthie: Today I have a very special guest, my daughter Hayley who works for me and has been helping me with my coaching and clients. She's going to share some things that she's already learned from the Intensive herself! Now, bear in mind Hayley is young, she's in her late twenties, and she is the on...

Today we're chatting about podcast Growth From the Ground Up with Founder of the Christian Podcaster's Association, Eric Nivens! (Click below for show notes). https://ruthiegray.mom/podcast-growth/ Christian Podcaster's Social Media Summit https://christian-podcasters-association.mykajabi.com/a/39941/MCYmFNcf Episode Outline The Early Stages of Podcast Growth Using Facebook to Promote Podcast Growth From the Ground Up 3 Steps on How to Experience Podcast Growth From the Ground Up A Posti...

Do you want to learn how to decipher Instagram Analytics? You’re listening to Part 3 of my series with Amber Cullum from the Grace Enough Podcast. (Click below for show notes.) https://ruthiegray.mom/decoding-instagram-analytics/ Amber Cullum @GraceEnoughPodcast_Amber on Instagram https://www.instagram.com/graceenoughpodcast_amber/ Christian Podcaster's Social Media Summit https://christian-podcasters-association.mykajabi.com/a/39941/MCYmFNcf In the last episode, Amber and I discussed The ...

Do you wish you knew how to generate Instagram traffic? Learn how in this episode today with proven methods you can incorporate into your regular routine! (Click below for show notes) https://ruthiegray.mom/generate-instagram-traffic/ Amber Cullum: Grace Enough Podcast (Follow her on Instagram by clicking below!) https://www.instagram.com/graceenoughpodcast_amber/ Christian Podcaster's Summit (Ruthie's speaking on driving podcast traffic from Instagram! Click below!) https://christian-podca...

Do you realize the importance of an Instagram community for follower growth? This is the first of a 3 part series with fellow podcaster and friend, Amber Cullum of the Grace Enough podcast. Amber is also a member of my Instagram Insider community and she’s been learning how to grow her Instagram tribe by cultivating friendships. (Click below for show notes.) https://ruthiegray.mom/instagram-community/ 12-Week Insider Intensive Sign up for the newsletter below to be in the loop when doors open...

Instagram growth collaborations can propel your business faster than almost any other targeted action! (See links below for shownotes!) https://ruthiegray.mom/instagram-growth-collaborations Christa's podcast, Just One Simple Thing https://doanewthing.com/podcast/?ap_id=ruthiegray123 Christa's Quiz, "What Type of Stuck are You?" https://doanewthing.com/quiz/?ap_id=ruthiegray123 Before we get started on today’s program I just want to mention my 12-Week Intensive, with Zoom hotseats, a suppo...

Do you wonder how to get real followers? You know - the ones that stick around instead of doing the follow for follow thing? And then...they unfollow? (Click below for shownotes) https://ruthiegray.mom/get-real-followers-on-instagram/ Sign up for the IG Insider Newsletter (and get your free Caption Blueprint) below! https://ruthiegray.mom/7nwn In today’s podcast I'm pulling back the curtain to share a bit of my own Instagram strategy. I'm transparently showing how I use Instagram to connect ...

Ever wonder how to use Instagram live for marketing? This episode will give you 5 clear benefits and explain what to do before going live so you can make the most of your time! (Click below for shownotes) https://ruthiegray.mom/instagram-live/ [00:00:06] Featuring Instagram pro coaching member, Wren Robbins from Friends of a feather podcast. Wren is my podcasting coach. And let me tell you a little bit about her before we get started. Wren Robbins is the host of the friends of a feather podca...

Here are 3 {simple} Instagram hacks to boost engagement that work if you feel like you’re wasting time on Instagram! Planning posts only to watch them fall flat is no laughing matter. And frankly, I see way too much of this - it makes me sad because I remember a time when I felt the same way. But the reason this was happening to me was because I was missing the point; I didn’t realize the strategy of Instagram. There is a reason why people either stop and comment, or keep on scrolling. If you...

If you're having trouble with engagement, you need these copywriting prompts to get followers engaged! [Click below for shownotes] https://ruthiegray.mom/copywriting-prompts-to-get-followers-engaged/ Today we're talking about learning to write good copy. We need this for Instagram, email, captions, and headlines. And I have talked a lot lately about how to step up your game when it comes to writing. I'm going to have Mindy Kiker come on. She is, is one of the cofounders of flourished writers ...