Building Your Book Through LinkedIn with Gary Johnson

In this episode, Alay and Gary discuss:

• Having more money, more time, and more confidence through building your book of business.
• Having someone to hold you accountable.
• LinkedIn to start conversations (not to sell).
• Engaging with your network.

Key Takeaways:

• Having a strategy is worthless if you do not execute on that strategy.
• There are so many things that you can do on LinkedIn. Most people haven’t even begun to tap into it.
• Automated bots in LinkedIn are not that effective. If your business is about referrals, the relationships are what matters.
• Commenting gives more traction on LinkedIn than sharing does.

Tweetable Moments

• “If you can go from being just an attorney to being a rainmaker, you will be able to punch your ticket anywhere.” — Alay Yajnik
• “Rainmakers have the most amount of power in their firm.” — Gary Johnson
• “If you want to take advantage of free SEO, optimize your LinkedIn profile and let Microsoft do the rest.” — Alay Yajnik
• “The best way to get a lot of views on your post is by engaging with others.” — Gary Johnson

Connect with Gary Johnson:

Website: j2marketingconsultants.com

Email: garyj@j2marketingconsultants.com

LinkedIn: linkedin.com/in/j2marketingconsultants

Twitter: twitter.com/j2consultants

Connect with Alay Yajnik:

Website: LawyerBusinessAdvantage.com

One Page Strategic Plan: LawFirmSuccessGroup.com

Email: Alay@YajnikGroup.com

LinkedIn: linkedin.com/in/alayyajnik