June 23, 2021

Starting a Law Firm with Alina Lee

Alina’s entrepreneur journey from corporate America to starting her own law firm.
Playing the long game of business development.
Alternative fee structures and Pricing.
The small business network.

The question “who do you think I should connect with?” at the end of a meeting can be game changing for you and your firm..
You need to have both a destination and a map for your firm – it will be unique for every law firm.
There is a network of small businesses who help and support each other.
People are increasingly intentional about whom they choose to work with; it is no longer just about being a big name.

“I really enjoy meeting new people, getting to know them, connecting and building relationships…having your own business is kind of the perfect excuse to do a lot of that.” — Alina Lee
“Either you’re winning or you’re learning. As long as you continue to play the game, one of those things will happen.” — Alay Yajnik
“It’s totally common to change your law firm name…as your law firm evolves.” — Alay Yajnik
“It used to be that there was a strong preference for working with a big name. Now, for the first time, there is more of an emphasis on diversity and inclusion.” — Alina Lee