Episodes

Netflix has acquired the exclusive broadcast rights in Spain to the 2030 men's Fifa World Cup, a move which underlines its live sports ambition and marks a first foray into football in Europe. James Emmett and David Cushnan are back in the studio after a frantic Leaders Week London to examine the streaming giant's latest move, and reflect on Netflix's VP of Non-fiction Series & Sports Brando Riegg's appearance on stage at Stamford Bridge. Elsewhere, Rwanda has signed a 10-year agreement with F...

Simon Crownshaw is Microsoft’s international factotum: Worldwide Director for Media & Entertainment, CTO, and AI evangelist, he is also the key to the sports and entertainment marketing arsenal at Microsoft. He joins James Emmett to discuss how artificial intelligence is transforming the sports industry, from content creation and production workflows to fan engagement and the future of media itself. Simon's career has taken him from Disney, Pixar and Industrial Light & Magic to Microsoft, wher...

The curtain has fallen on Leaders Week London at Stamford Bridge, and James Emmett and David Cushnan are joined by an all-star lineup to reflect on the major themes of the Summit. Next League Founder and CEO Dave Nugent, Trippant Founder and CEO Tom Scott and Abe Madkour, Publisher and Executive Editor of Sports Business Journal share their highlights. They include the latest from on and off stage on NBA Europe, as EMEA Managing Director George Aivazoglu provided a status update; Europe's venu...

As the dust settles on the first day of the Summit at Stamford Bridge, James Emmett and David Cushnan gather their thoughts - and those of guests Shivs Thevarr, VP of Global Partnerships at the Milwaukee Bucks; Francois Westcombe, MD of Ticketmaster Sport EMEA; and Steve Gera, Former President, Grand Slam Track. They reflect on some of the big themes to emerge across the stages and on the floor, including the leadership lessons coming out of LIV Golf CEO Scott O'Neil's morning session; Louise Y...

Two of the PIF’s most senior sports insiders, Mohamed Alsayyad and Faisal Al Sabah, join the Leaders Worth Knowing podcast this week to unpack the latest iteration of the Saudi Public Investment Fund’s strategy for sports and entertainment. Mohamed Alsayyad is Head of Marketing, Corporate Brand & Strategic Advisory at the PIF. He’s been with the organisation for over 10 years and has seen sport develop in importance across three different eras – and three distinct strategies. He now runs sports...

Aki Mandhar, CEO of Chelsea Women, is the first guest in a new series, from Leaders and research agency GWI, exploring demographics, attitudes and priorities amongst fans of women’s sport. GWI’s Director of Research Services Peter Kent joins David Cushnan, to frame up the conversations through GWI’s extensive data on the topic. In this episode, Mandhar explains how Chelsea think about, segment and then serve its fans, on and off the field; how the club is creating distinct event experiences fo...

Sportswear brand On last week confirmed the worst secret in the industry, when it announced Kylian Mbappé as the marquee signing for its new football division. In luring the France and Real Madrid superstar away from Nike, On has thrust itself into mainstream conversation for the first time in its relatively short history. James Emmett and David Cushnan are in the studio to chart the rise of On, and analyse its lofty ambitions to take on Nike, Adidas, Under Armour and the other brands operating...

How is AI changing the way sports organisations create content, engage fans and unlock new commercial opportunities? It's a question we get into in this episode of Scroll Stoppers, a mini series from Leaders and Ten Toes exploring how to make an impact with digital content. From AI-generated athletes and digital twins to personalised fan experiences and million-strong virtual fan communities, this conversation explores how sport is grappling with its biggest technological shift in decades, and...

Adam Silver met the press in New York on Tuesday, delivering a much-anticipated, but brief, status report on NBA Europe. James Emmett and David Cushnan, back in London, examine his comments, as the NBA's ambitious project - the talk of the industry on this side of the Atlantic at least - inches forward, and assess where it might leave Euroleague, which for the moment is moving forward with its own franchise expansion plan. Elsewhere, they reflect on a series of recent conversations and experien...

Richard Thompson wears several hats - Chair of M&C Saatchi Sport and Entertainment and the England & Wales Cricket Board among them - but it’s his role chairing hospitality giant Levy UK & Ireland, parent of Lyvera, that’s the focus of this conversation with David Cushnan. Thompson casts his eye over the trends influencing the sector right now, and those he’s anticipating, as he reflects on what makes an impactful and memorable guest offering at various pricepoints. He also considers hospitali...

The annual Two Circles EMEA client summit took place in London this week; hundreds of the agency's partner organisations - drawn largely from across the world of sporting rights holders - convened to discuss aspects of the central theme of fandom. The concept of fandom in sports and entertainment - and different approaches to building it and monetizing it - is the thread that links a series of conversations James Emmett recorded across the course of the event. Those conversations feature: - T...

Fresh off the back of a whirlwind fact-finder to New York, James Emmett returns to the studio alongside David Cushnan with his observations from the US Open. As the tournament grows - physically and as a New York social and cultural occasion - they consider the impact of the $800 transformation project at Arthur Ashe Stadium, which will conclude next year, on the fan experience and corporate offering. The other big questions are pondered: As influencers continue to make their mark - for better...

Just over a week out from the first Spanish Grand Prix at the new Madring circuit in Madrid, David Cushnan and James Emmett are back in the studio to discuss why it could become one of the most important - and commercially powerful - events on the F1 calendar. They also consider how to define DAZN in the wake of its acquisition of commercial distribution platform Everpass, and the closing of its deal to buy streaming platform technology firm Viewlift. Does this indicate a change of tack from th...

Aaron Duckmanton, Chief Revenue Officer at Everton, sits down with David Cushnan as the Premier League club begins its second season at Hill Dickinson Stadium. In a wide-ranging conversation recorded just before the start of the new season, Duckmanton explains the vision for building out the sports and entertainment events roster at the new stadium, including major concerts, and what he’s learnt about booking acts and the world of live touring. He also outlines how the club has taken fans and ...

Aaron Duckmanton, Chief Revenue Officer at Everton, sits down with David Cushnan as the Premier League club begins its second season at Hill Dickinson Stadium. In a wide-ranging conversation recorded just before the start of the new season, Duckmanton explains the vision for building out the sports and entertainment events roster at the new stadium, including major concerts, and what he’s learnt about booking acts and the world of live touring. He also outlines how the club has taken fans and ...

British Cycling Ventures is the new commercial offshoot of British Cycling, set up to give the national governing body more agility and ultimately increase revenues. Darren Henry, who has been with British Cycling since 2021, is heading up the entity as Managing Director, and he joins David Cushnan in the studio to explain the rationale and reality. Henry explains how British Cycling Ventures is looking to commercialise key IP, such as the Tour of Britain, and work with key partners like Lloyds...

What exactly is a hospitality house, and why has it become a fixture at the world's biggest sporting events? This week on Leaders Worth Knowing, James Emmett sits down with Felicity Shankar, CEO of The iLUKA Collective, one of the sports industry's leading experiential agencies. Fresh from delivering FIFA House in New York during the 2026 FIFA World Cup, Felicity explores how hospitality houses have evolved from an Olympic concept into a powerful platform for brands, rights holders and event or...

As the Leaders Week London agenda goes live, James Emmett and David Cushnan are in the studio to predict what might be the big talking points when global sport does business this October at Stamford Bridge. The prospect of a contested Fifa Presidential election makes the list, as Gianni Infantino battles on and three confederations - Uefa, CONCACAF and the AFC - seek a challenger. There’s time too to consider VPN sponsorships in football and the number of empty seats at some sports venues this ...

MotoGP's Chief Sporting Officer Carlos Ezpeleta and Guenther Steiner, the new CEO and Co-Owner of the Tech3 MotoGP team, join David Cushnan to discuss how the world's leading motorcycling series in entering its new era, following F1 owner Liberty Media's acquisition last year. Ezpeleta explains how the changes made so far, some more visible than others, are designed to supercharge the championship's popularity and revenues, and how the new US influence on the series is beginning to manifest its...

As Gianni Infantino fights for his future as Fifa President, following a remarkable week in world football politics, James Emmett and David Cushnan reconvene to consider what’s happened and what may happen next. They review the model - setting up a new entity to house a governing body’s commercial activity - Infantino proposed, where and why it’s worked in other sports, and the missteps he’s made that have enraged much of the football world. There’s also time to reflect on the Hundred and its ...

The Hundred, the ECB's short-form cricket series, is into its sixth season, but it's being billed as another 'season one'. Fresh from selling off majority stakes in the eight competing franchises, the ECB is ushering in a new era for its unique - and uniquely positioned - summer tournament. The sell-off process raised more than £500 million for English cricket's governing body, and brought about a devolution of operational and commercial control from the centre to the teams themselves. With n...

As Andy Burnham takes up the reins in the UK, James Emmett and David Cushnan consider the raft of big jobs available in British sport - including successors to Juliet Slot and Sally Bolton at Arsenal and Wimbledon, and potential roles running NBA Europe and the 2035 Fifa Women's World Cup. Elsewhere, there's the final word on the World Cup - hydration breaks, Gianni Infantino - and a first look ahead to how different the 2030 edition might look, in Spain, Portugal, Morocco and South America. A...

What are the most compelling hospitality experiences in sport? Who's buying what, when and why? And what can rights holders do to deliver more value to their premium clients. These were the key questions put to Charlie Buck on the latest Episode of Leaders Worth Knowing. Buck is the CEO of Lyvera, a collection of businesses focused on creating and marketing premium experiences to sports fans. It was created earlier this year by sports hospitality giant Levy as a holding company for a number o...

The world of football administration, business leaders, celebrities and assorted VIPs are poised to descend on New York this weekend, ahead of the Fifa World Cup final. James Emmett and David Cushnan convene to discuss the who and why, and dig into the success of Michael Rubin’s Fanatics Fest, the four-day celebrity-studded collectibles festival, which is pitching up this week in the city. They also examine who was at the highly-exclusive Sun Valley media and tech gathering this year; who found...