Episodes

The trading card ecosystem and its rapid growth | How team and player licensing agreements work | Working with athletes and maximising their value Episode 102 of the Leaders Sport Business Podcast lifts the lid on the inner workings of trading card licensing agreements, featuring conversations with Panini America’s VP of Sales and Product Development DJ Kazmierczak (starts at 1.55) and Malaika Underwood, SVP of Licensing at OneTeam Partners, the organisation that helps the likes of the NFL Play...

Making a brand impact with Arsenal and Manchester United | Using influencers to authenticate and embody your brand | Breaking through the noise in a busy 2021. Episode 101 of the Leaders Sport Business Podcast features a conversation with Adidas VP of Brand for North Europe, Chris Walsh (starts at 2:41). Working across product range planning, brand marketing, advertising, creative and retail marketing, Walsh plays a key role in bringing the sportswear giant's sports and culture partnerships to ...

Making a brand impact with Arsenal and Manchester United | Using influencers to authenticate and embody your brand | Breaking through the noise in a busy 2021. Episode 101 of the Leaders Sport Business Podcast features a conversation with Adidas VP of Brand for North Europe, Chris Walsh (starts at 2:41). Working across product range planning, brand marketing, advertising, creative and retail marketing, Walsh plays a key role in bringing the sportswear giant's sports and culture partnerships to ...

Making a brand impact with Arsenal and Manchester United | Using influencers to authenticate and embody your brand | Breaking through the noise in a busy 2021. Episode 101 of the Leaders Sport Business Podcast features a conversation with Adidas VP of Brand for North Europe, Chris Walsh (starts at 2:41). Working across product range planning, brand marketing, advertising, creative and retail marketing, Walsh plays a key role in bringing the sportswear giant's sports and culture partnerships to ...

The man writing the NFL's business playbook | The 'sportification' of political media coverage | How the biggest get bigger and what growth will look like for the NFL. Episode 100 of the Leaders Sport Business Podcast features a conversation with NFL Chief Strategy and Growth Officer Chris Halpin (starts at 12:24). Halpin joined the league in 2013, making the move from the private equity world and his job as MD of Providence Equity Partners. Although he has held a number of roles since that po...

The man writing the NFL's business playbook | The 'sportification' of political media coverage | How the biggest get bigger and what growth will look like for the NFL. Episode 100 of the Leaders Sport Business Podcast features a conversation with NFL Chief Strategy and Growth Officer Chris Halpin (starts at 12:24). Halpin joined the league in 2013, making the move from the private equity world and his job as MD of Providence Equity Partners. Although he has held a number of roles since that po...

The man writing the NFL's business playbook | The 'sportification' of political media coverage | How the biggest get bigger and what growth will look like for the NFL. Episode 100 of the Leaders Sport Business Podcast features a conversation with NFL Chief Strategy and Growth Officer Chris Halpin (starts at 12:24). Halpin joined the league in 2013, making the move from the private equity world and his job as MD of Providence Equity Partners. Although he has held a number of roles since that po...

How sponsorship in official groups can work | Community management | Partner make-goods | Unique content campaigns. Episode 99 of the podcast looks at how some sports rights holders are using Facebook groups to commercialise relationships with brands. We’ll hear from two experts in the field. First, Nick Marquez. He’s Facebook’s North American Sports Teams Partnerships Lead – and he works closely with a select band of major league franchises to maximise value through Facebook’s various functions...

How sponsorship in official groups can work | Community management | Partner make-goods | Unique content campaigns. Episode 99 of the podcast looks at how some sports rights holders are using Facebook groups to commercialise relationships with brands. We’ll hear from two experts in the field. First, Nick Marquez. He’s Facebook’s North American Sports Teams Partnerships Lead – and he works closely with a select band of major league franchises to maximise value through Facebook’s various functions...

How sponsorship in official groups can work | Community management | Partner make-goods | Unique content campaigns. Episode 99 of the podcast looks at how some sports rights holders are using Facebook groups to commercialise relationships with brands. We’ll hear from two experts in the field. First, Nick Marquez. He’s Facebook’s North American Sports Teams Partnerships Lead – and he works closely with a select band of major league franchises to maximise value through Facebook’s various functions...

Out of Dana White's head and onto UFC Fight Island | The logistics behind a ready-made sports bubble | the new Covid-era fan data driving sport's decision-making processes. Episode 98 of the Leaders Sport Business Podcast - brought to you in partnership with Arc - features a conversation with UFC COO Lawrence Epstein (begins at 7:15) on the eve of the MMA promotion's latest event on 'Fight Island' in Abu Dhabi. Epstein has been a driving force within the UFC since 2007, under the previous owne...

Out of Dana White's head and onto UFC Fight Island | The logistics behind a ready-made sports bubble | the new Covid-era fan data driving sport's decision-making processes. Episode 98 of the Leaders Sport Business Podcast - brought to you in partnership with Arc - features a conversation with UFC COO Lawrence Epstein (begins at 7:15) on the eve of the MMA promotion's latest event on 'Fight Island' in Abu Dhabi. Epstein has been a driving force within the UFC since 2007, under the previous owne...

Out of Dana White's head and onto UFC Fight Island | The logistics behind a ready-made sports bubble | the new Covid-era fan data driving sport's decision-making processes. Episode 98 of the Leaders Sport Business Podcast - brought to you in partnership with Arc - features a conversation with UFC COO Lawrence Epstein (begins at 7:15) on the eve of the MMA promotion's latest event on 'Fight Island' in Abu Dhabi. Epstein has been a driving force within the UFC since 2007, under the previous owne...

Transforming a football business into a media and entertainment investment firm | Buying into Leeds United | The 4-point plan driving 49ers Enterprises | Why date nights are sacrosanct in the pandemic. Episode 97 of the Leaders Sport Business Podcast - brought to you in partnership with Arc - features a conversation with Paraag Marathe (first part begins at 05:12, second part begins at 46:21), EVP of Football Operations at the NFL's San Francisco 49ers, President of 49ers Enterprises, board memb...

Transforming a football business into a media and entertainment investment firm | Buying into Leeds United | The 4-point plan driving 49ers Enterprises | Why date nights are sacrosanct in the pandemic. Episode 97 of the Leaders Sport Business Podcast - brought to you in partnership with Arc - features a conversation with Paraag Marathe (first part begins at 05:12, second part begins at 46:21), EVP of Football Operations at the NFL's San Francisco 49ers, President of 49ers Enterprises, board memb...

Transforming a football business into a media and entertainment investment firm | Buying into Leeds United | The 4-point plan driving 49ers Enterprises | Why date nights are sacrosanct in the pandemic. Episode 97 of the Leaders Sport Business Podcast - brought to you in partnership with Arc - features a conversation with Paraag Marathe (first part begins at 05:12, second part begins at 46:21), EVP of Football Operations at the NFL's San Francisco 49ers, President of 49ers Enterprises, board memb...

The plight of athletes in a pandemic | Building businesses off the field | The new environment for social justice campaigning in sport. Episode 96 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features a conversation with two current NFL athletes: Michael Thomas, a safety for the Houston Texans, and Brandon Copeland, linebacker for the New England Patriots (discussion begins at 14:02). They’ve been in the league for eight and seven years respectively, an...

The plight of athletes in a pandemic | Building businesses off the field | The new environment for social justice campaigning in sport. Episode 96 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features a conversation with two current NFL athletes: Michael Thomas, a safety for the Houston Texans, and Brandon Copeland, linebacker for the New England Patriots (discussion begins at 14:02). They’ve been in the league for eight and seven years respectively, an...

The plight of athletes in a pandemic | Building businesses off the field | The new environment for social justice campaigning in sport. Episode 96 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features a conversation with two current NFL athletes: Michael Thomas, a safety for the Houston Texans, and Brandon Copeland, linebacker for the New England Patriots (discussion begins at 14:02). They’ve been in the league for eight and seven years respectively, an...

Rebuilding an international race calendar through Covid | New tracks, new formats, a new future | The next set of challenges major rights holders face. Episode 95 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features a conversation with Formula 1's Global Director of Promoters and Business Relations Chloe Targett-Adams (discussion starts at 11.50). Having joined the global motorsports series in 2009 as a senior legal counsel, Targett-Adams has been a k...

Rebuilding an international race calendar through Covid | New tracks, new formats, a new future | The next set of challenges major rights holders face. Episode 95 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features a conversation with Formula 1's Global Director of Promoters and Business Relations Chloe Targett-Adams (discussion starts at 11.50). Having joined the global motorsports series in 2009 as a senior legal counsel, Targett-Adams has been a k...

Rebuilding an international race calendar through Covid | New tracks, new formats, a new future | The next set of challenges major rights holders face. Episode 95 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features a conversation with Formula 1's Global Director of Promoters and Business Relations Chloe Targett-Adams (discussion starts at 11.50). Having joined the global motorsports series in 2009 as a senior legal counsel, Targett-Adams has been a k...

Selling 750,000 tickets in a pandemic | Scenario planning and building consumer confidence | Athlete advocacy and sport as a platform for driving social change. Episode 94 of the Leaders Sport Business Podcast features a conversation with Rugby League World Cup 2021 CEO and Customer Director Jon Dutton and Terri Lynam (begins at 18:34). With just over a year to go before the tournament - still scheduled to take place to full capacity crowds in venues across England - Dutton and Lynam look ahead...

Selling 750,000 tickets in a pandemic | Scenario planning and building consumer confidence | Athlete advocacy and sport as a platform for driving social change. Episode 94 of the Leaders Sport Business Podcast features a conversation with Rugby League World Cup 2021 CEO and Customer Director Jon Dutton and Terri Lynam (begins at 18:34). With just over a year to go before the tournament - still scheduled to take place to full capacity crowds in venues across England - Dutton and Lynam look ahead...