Episodes

The new Netflix CMO on the business of being badass | Leaving a big job at Endeavor for a bigger one at Netflix in the midst of a pandemic | The role of the modern marketer | The marcomms challenge in sport, who's done it best, and what comes next. Episode 93 of the Leaders Sport Business Podcast features a conversation with new Netflix CMO Bozoma Saint John (discussion starts at 8:42). Saint John is one of the most impactful marketers in modern corporate America. Her resumé reads like a Fortune...

The new Netflix CMO on the business of being badass | Leaving a big job at Endeavor for a bigger one at Netflix in the midst of a pandemic | The role of the modern marketer | The marcomms challenge in sport, who's done it best, and what comes next. Episode 93 of the Leaders Sport Business Podcast features a conversation with new Netflix CMO Bozoma Saint John (discussion starts at 8:42). Saint John is one of the most impactful marketers in modern corporate America. Her resumé reads like a Fortune...

TikTok's move into sports | The balance between commercialisation and maintaining authenticity | Benny the Bull and the Chicago Bulls' TikTok success story. Episode 92 of the Leaders Sport Business Podcast features a conversation with Harish Sarma (discussion starts at 8:47), Global Strategic Partnerships and Corporate Development at ByteDance, the Chinese parent company, for now at least, of social platform TikTok. TikTok is one of the fastest growing platforms in the world, with user numbers ...

TikTok's move into sports | The balance between commercialisation and maintaining authenticity | Benny the Bull and the Chicago Bulls' TikTok success story. Episode 92 of the Leaders Sport Business Podcast features a conversation with Harish Sarma (discussion starts at 8:47), Global Strategic Partnerships and Corporate Development at ByteDance, the Chinese parent company, for now at least, of social platform TikTok. TikTok is one of the fastest growing platforms in the world, with user numbers ...

TikTok's move into sports | The balance between commercialisation and maintaining authenticity | Benny the Bull and the Chicago Bulls' TikTok success story. Episode 92 of the Leaders Sport Business Podcast features a conversation with Harish Sarma (discussion starts at 8:47), Global Strategic Partnerships and Corporate Development at ByteDance, the Chinese parent company, for now at least, of social platform TikTok. TikTok is one of the fastest growing platforms in the world, with user numbers ...

What 'accelerated change' actually means during Covid | Connectivity and the new matchday experience | Start-ups to keep an eye on. Episode 91 of the Leaders Sport Business Podcast features two conversations on technology, innovation, and the route back from Covid for sport. The first is with AT&T Business Solutions Marketing Director Guy Poorman (discussion starts at 8:56) and focuses on connectivity and the enhancements to remote business operations and fan safety, security and engagement it'...

What 'accelerated change' actually means during Covid | Connectivity and the new matchday experience | Start-ups to keep an eye on. Episode 91 of the Leaders Sport Business Podcast features two conversations on technology, innovation, and the route back from Covid for sport. The first is with AT&T Business Solutions Marketing Director Guy Poorman (discussion starts at 8:56) and focuses on connectivity and the enhancements to remote business operations and fan safety, security and engagement it'...

What 'accelerated change' actually means during Covid | Connectivity and the new matchday experience | Start-ups to keep an eye on. Episode 91 of the Leaders Sport Business Podcast features two conversations on technology, innovation, and the route back from Covid for sport. The first is with AT&T Business Solutions Marketing Director Guy Poorman (discussion starts at 8:56) and focuses on connectivity and the enhancements to remote business operations and fan safety, security and engagement it'...

Why digital strategy is dead | Why in-house websites are not | The long-term impacts of Covid on football. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better digital deci...

Why digital strategy is dead | Why in-house websites are not | The long-term impacts of Covid on football. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better digital deci...

Why digital strategy is dead | Why in-house websites are not | The long-term impacts of Covid on football. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better digital deci...

Behind-closed-doors broadcasting | Changes to production and to fan engagement techniques | The new rights landscape. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better d...

Behind-closed-doors broadcasting | Changes to production and to fan engagement techniques | The new rights landscape. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better d...

Behind-closed-doors broadcasting | Changes to production and to fan engagement techniques | The new rights landscape. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better d...

Tennis's tumultuous route to return-to-play | US Open World and what it will mean | The possibility of consolidation among tennis's multiple stakeholder groups. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for...

Tennis's tumultuous route to return-to-play | US Open World and what it will mean | The possibility of consolidation among tennis's multiple stakeholder groups. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for...

Tennis's tumultuous route to return-to-play | US Open World and what it will mean | The possibility of consolidation among tennis's multiple stakeholder groups. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for...

The moment for seismic change in world football | Plugging the revenue gap with new tournament revenues | How private equity and new investment can reshape sport. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights fo...

The moment for seismic change in world football | Plugging the revenue gap with new tournament revenues | How private equity and new investment can reshape sport. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights fo...

The moment for seismic change in world football | Plugging the revenue gap with new tournament revenues | How private equity and new investment can reshape sport. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights fo...

Why the WNBA President became the WNBA Commissioner title a year ago | Inside the WNBA draft | The opportunity to innovate. The new normal of sports behind closed doors presents its own set of challenges to keep fans loyal and engaged. Digital specialists iX.co can help. They're offering the Leaders Sport Business Podcast audience a personalised consulting workshop with their strategy team. The interactive workshop will provide a complete overview of the market, the increased role that digital ...

Why the WNBA President became the WNBA Commissioner title a year ago | Inside the WNBA draft | The opportunity to innovate. The new normal of sports behind closed doors presents its own set of challenges to keep fans loyal and engaged. Digital specialists iX.co can help. They're offering the Leaders Sport Business Podcast audience a personalised consulting workshop with their strategy team. The interactive workshop will provide a complete overview of the market, the increased role that digital ...

Why the WNBA President became the WNBA Commissioner title a year ago | Inside the WNBA draft | The opportunity to innovate. The new normal of sports behind closed doors presents its own set of challenges to keep fans loyal and engaged. Digital specialists iX.co can help. They're offering the Leaders Sport Business Podcast audience a personalised consulting workshop with their strategy team. The interactive workshop will provide a complete overview of the market, the increased role that digital ...

The new 'approachable' McLaren F1 | The correction coming in sports finance | The future of sports sponsorship | The Last Dance. Episode 85 of the Leaders Sport Business Podcast features a discussion with McLaren MD of Sales & Marketing Mark Waller (conversation begins at 20:28) from his home in Connecticut, USA. Waller joined McLaren in May last year, joining forces with his old friend Zak Brown, CEO of the Formula One team since 2018. Brown, who founded motorsport sponsorship specialist agency...