Lochhead on Marketing

201 Category Creation: How To Dam The Demand

On this episode of Lochhead of Marketing, we review a powerful strategy that has the potential to revolutionize how you approach marketing...

200 Thinking About Thinking Is The Most Important Kind Of Thinking

On this episode of Lochhead on Marketing, let’s talk about why thinking about thinking is the most important kind of thinking.

This...

199 What Apple’s $110 Billion Stock Buy-Back Means For The Category Queen | Pirates Perspective

Today on Lochhead on Marketing, we want to share some insights from a riveting discussion we had with Eddie Yoon, our category pirate...

198 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog

On this episode of Lochhead on Marketing, it’s time again to shave that Marketing Dog with Christopher Lochhead.

If you’re...

197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon

On this episode of Lochhead on Marketing, we are presenting Christopher’s partner, friend, collaborator, and brother from another...